“If patients align with you, they will never leave for petty reasons.’” -Shawn Zajas
How are you different from the dentist down the street?
We really hope your answer isn’t, “I don’t know that I am.”
It’s a real challenge so many dentists face today: how do you stand out from the crowd?
As an independent dental practice owner, you’ve already assumed a lot of risk buying and running a practice. The last thing you want to do is assume more risk in your marketing, so you end up doing what everyone else is doing. After all, fish may have the right idea, there is safety by swimming with the school.
But if you don’t stand out, you run the risk of being seen by patients as a commodity, something expendable.
We here at Everyday Practices Dental Podcast believe you deserve to attract and retain patients who want the services you provide and are loyal to your practice. Today we are joined by Shawn Zajas from Zana, for a fast-paced, applicable conversation about:
- How to avoid the business chaos suffered by many dental practices
- When it’s good to follow trends, and when it’s good to stand out
- Leveraging the intangible things in the patient experience that build loyalty
Never miss an episode! Subscribe on iTunes & Spotify. Visit us at http://www.everydaypracticespodcast.com
https://productivedentist.com/podcasts/everyday-practices-podcast/episode-157-building-patient-loyalty-with-shawn-zajas-part-1/
Episode 157 – Building Patient Loyalty