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Do you have dreams of opening your own practice and don’t know where to begin? Getting started on becoming a dental practice owner can be overwhelming–especially if you are working full-time as an associate. Maybe you’re in the beginning stages or need help planning.
This week’s guests can show you how to make your dreams reality, with the least amount of headache.
Dr. Ragani Singla is the owner of Floss NYC, a successful practice located in the heart of New York City.
Her husband, Moki Goyal is the founder of Practice Blueprint, a company designed to help you in every step of opening your own dental business.
This episode is refreshing and exciting to hear if you’re thinking about opening a dental practice from scratch or taking over an already-existing practice. It contains a ton of useful information that you’ll want to hear with your team so you can implement some of their techniques.
Time-Stamped Show Notes
- 0:26 Opening Announcement: I’ll be attending The Business side of Dentistry Course this Friday, June 23, 2017, in San Diego. The course is about how to build a profitable dental business. Debbie Seidel-Bittke, RDH, BS and Doug Fettig, MBA, CPA will be there with expert tips on growing your dental business. They’ll teach you systems you can implement in your hygiene department and give you a blueprint to accelerate your practice growth. You can get 6 CE credits for attending the course.
I’ll be podcasting at the event and can get you and your team in for FREE.All you need to do is shoot me a message at michael@thedentalmarketer.site.
- 2:50 Have you checked out my blog lately? There’s a great article on how to market to your local post office and many other articles on ground marketing for your dental business. Also, be sure to follow me on Instagram to join the Dental Marketer Tribe.
- 6:50 Dr. Ragini Singla gives us her background of going to dental school, working in a busy 20-chair practice in New York City, and her dream of starting her own practice.
- 9:00 Moki Goyal is Ragini’s husband and comes to us from the tech space. He does website development and video production. He managed the team who built the online education platform, Edulance.
- 9:42 Moki and Dr. Ragini have created an online course called Practice Blueprint. It helps dentists start practices by providing everything you need to know.
- 10:30 Why the most difficult part of starting Floss NYC was making her own brand out of an already-existing practice.
- 12:45 How to trust yourself and be the dentist you want to be.
- 14:45 Practice Blueprint is a course that maps how to go from being an associate to being a dental practice owner.
- 15:50 Two things that plague new dentists: Not knowing what to do, and the fear of failure.
- 17:45 How Practice Blueprint got started.
- 19:12 How to deal with the distrust dental patients have when they walk through the door.
- 21:12 Consistency is key.
- 21:52 Improving the diagnosis process system.
- 23:16 How to sell Invisalign without being salesy.
- 28:41 How to improve patient experience and how to communicate with other staff when the patient is present.
- 31:21 How Ragini runs productive daily team meetings.
- 31:48 Ragini discusses the one thing she’ll never do again and why other people’s advice didn’t work for her.
- 33:13 How to overcome mistakes.
- 35:00 Trusting the entrepreneur and dentist within yourself.
- 35:45 Do things that fit your personality to avoid skeptical patients.
- 36:25 What should daily staff meetings consist of? Ragini tells us her method and why she prefers to schedule them in the afternoon instead of the morning.
- 40:22 Why the iTero Intraoral Scanner is the best thing Ragini has implemented to make a profit in her dental business.
- 44:17 Moki suggests creating goals that the whole company can follow, so you don’t have to build the wheel every time you need to make a decision.
- 46:25 Details about Practice Blueprint and how it helps dentists with the entire process of becoming a practice owner.
- 48:38 Afterthoughts: Talking to Ragini and Moki was as refreshing as a glass of iced tea on a hot day. Be sure to read the latest blog post and email me at michael@thedentalmarketer.site if you want to get in free to The Business Side of Dentistry Course this Friday, June 23, 2017, at the Hilton in Mission Bay (San Diego).
3 Main Ideas
Make Your Own Brand
Dr. Ragini Singla advises dentists to be true to themselves when building a practice. She says to make your own brand and don’t be afraid to say when somebody else’s system is not working.
It comes down to trusting yourself and to not be afraid to make mistakes. You can build a great system and practice if you figure out what works for you and your patients.
Like she says, “You have to figure out what dentist you’re going to be. You don’t want to be the next great dentist who works down the street. You want to be the next great version of yourself.”
How to Sell if You’re a Dentist
Ragini and Moki shared how to sell the high-ticket product, Invisalign. They say to educate the patient by showing them intraoral photographs and then talk to them about the problems of having misaligned teeth. When they see and understand the consequences, they will come to you for help on how to solve the problem. Then you can present the solution.
This is one of the best ways to sell anything because it allows the buyer to feel in control over the purchasing decision. It is an organic way to sell without being too salesy.
She said that telling patients that she’ll gather the payment from insurance pockets before theirs, and informing them about payment plans relieves them and helps build rapport.
Improving Patient Experience is Key to Building a Profit
Ragini says that if you treat patients like family members, they’ll trust you and profit will become secondary. It’s not that profit doesn’t matter. It only means that if you focus on treating the patient well and doing the right thing, it will pay off.
It’s all about improving the patient experience and having strategies and systems in place. When patients know you care about them and not only about numbers, it will build trust, and they will feel more comfortable.
A very special thanks goes to Dr. Ragini Singla and Moki Goyal. Thank you so much for joining me on the show!
Resources of The Week
- Dental Practice Solutions’ Event: The Business side of Dentistry Course Friday, June 23, 2017, in San Diego. Email me at michael@thedentalmarketer.site for free admissions for you and your team.
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