The Dental Marketer
The Dental Marketer
Listen To The Dental Marketer Podcast on iTunes, Spotify, Google Play, or wherever you listen to podcasts!
The Dental Marketer

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#26: Who is the best spokesperson for your dental practice? with Deb Roberge
*EXCUSE THE ECHO! STORMS WERE HAPPENING ON BOTH ENDS OF THE LINE AND IT INTERFERED WITH THE SOUND AND CONNECTION* But I was so excited to get this episode out to you all that I just couldn't wait! You can still perfectly understand so don't worry! Plus you can bet this won't be the last time you...  Read More
#25: Possibly one of the most organic marketing strategy that never fails with Allen Reece and Jim Miller.
Episode 25 is extremely important to listen to if you are a dentist, a dentist who owns a practice, thinking about owning your own practice, or if you know anyone who fits these descriptions. Here we discuss the tried and true marketing tactic that has always worked and will continue to work in a...  Read More
#24: How to reduce unscheduled treatment and missed opportunities with Mary Beth Frampton Bajornas
In episode 24 we take a look at how we can maximize our marketing efforts within. What I mean is that it’s really time for you to take action and listen and observe your front office. As you and I both know, our front office is an extremely important asset in order to attract new patients...  Read More
#23: The powerful and proven way to increase brand-awareness with Dr. Ziv Simon.
In this episode of The Dental Marketer podcast we discuss one very, extremely important tactic that needs to be done when shouting your brand (and yourself) out to your community. This especially applies to you if you are a general dentist looking to get into the surgery field, or looking to...  Read More
#22: Location, location, location; how important is it on and offline? with Dr. Bryn Cooper
In this episode I had the privilege of speaking with one of ; the wonderful Dr. Bryn Cooper. Dr. Cooper is the founder of Cooper Orthodontics; she holds multiple degrees and is a member of the American Association of Orthodontists and the American Board of Orthodontics. Patients have praised...  Read More
#21: A secret way to get extra help in attracting new patients with Dawn Metcalf
In episode 21 we uncover a secret way on how to attract new patients from a different point of view. When we are creating a marketing strategy it is very important everyone is on board in your team. This means you need to recognize who is in your team and communicate your goal in attracting new...  Read More
#20: How social media is helping most dentist successfully attract new patients with Nicole Stewart.
In this episode we discuss a trend; a “marketing tool” that most dentists are using to successfully attract new patients: Social Media. Social Media is becoming more and more of a platform that businesses use to not only create their brand but build and attract their customers from it! ...  Read More
#19: A simple proven way to find loads of interested new patients.
Today’s podcast episode is uncovering where there is another place where new patients are hiding. Remember new patients are everywhere, we just either need to go out and find them or make it extremely easy for them to find us (by being everywhere). Have you ever typed into google or your...  Read More
 #18: Make sure your marketing material is helping; not just selling!
In this episode I talk about the true purpose, or what SHOULD be the true purpose behind your marketing material. Marketing material can be your business cards, flyers, pamphlets, signs that you have out front, magazine ads, any print ads, or even what you have your own marketer tell the...  Read More
#17: A Remarkable Way To Attract New Patients And More!
In this episode I share with you an idea I have put into action and strategized! Now it’s somewhat of a referral program/ system on steroids! Start reducing no shows, start reducing last minute cancellations, start increasing your new patient flow, and start increasing your existing...  Read More
#16: What is a dental "ground marketer" and do you need one?
In this episode we discover what is a "dental ground marketer"? I get this question asked all the time! We also discover what a ground marketer can do for you, how it can compliment your digital marketing, and if you truly need one! Dental ground marketing is my roots; it's honestly what I...  Read More
#15: New Patients vs. Existing Patients
What’s up guys! Thank you for tuning in again! In this episode we are talking about just how important our existing customer base is. Sometimes we are so obsessed with attracting new patients that we tend to neglect or forget about our wonderful existing patients. One thing we need to...  Read More
#14: Be Memorable By Being Unexpected.
In this episode I discuss with you a way to build patient loyalty and also a way to be the talk of the town. Too many dentist and dental offices have the same way of thinking, the same connections, the same agencies, the same dental software, and the same vibes of a regular dental office. ...  Read More
Podcast Episode 013: Where to find 20-30 new patients every month.
In episode 13 I share with y’all one of my secrets of where I can easily find 20-30 new patients monthly! If marketed and approached properly this strategy will literally turn into a gold mine for you and will require little, very minimal, work from you! It all has to do with new move ins!...  Read More
In this episode we ignite the spark to motivate you this week! The quote we go off of is by Pete Schultz which is “Hire Character, Train Skill”. I’m sure many of you can relate that some of the biggest headaches and concerns we have are not from our patients, but from our...  Read More
In episode 11 I have the privilege of having the wonderful Avalene Roberts: Founder of; a website where the dentist and anyone in the dental field can create a profile and look for the perfect dental staff to hire. It is known as the Linkedin of dentistry! Founder of the app...  Read More
Podcast Episode 010: Possibly the easiest and simplest dental marketing strategy!
In this episode I share with you one of the easiest and simplest marketing strategies I’ve used and still use! I want everyone listening who owns their own dental office to do this and apply this marketing strategy this week/ month! Setting up outside of your place of business will not...  Read More
Podcast Episode 009: Not everyone will like you, learn to accept it.
In this episode we go on a little motivation rant! We all know dentist aren’t the most favored people in the world, but don’t let that get to you. I want you, that’s right you reading this right now, to be the dentist or the person who changes the game! You need to understand...  Read More
Podcast Episode 008: "Why can't I attract patients through Instagram?!"
In this episode we crack down on Instagram! I mean, let’s be real here… the main reason your dental practice has an Instagram account is to attract new patients, right? Social Media marketing is huge and is growing day by day.. buuuut for some reason most dentist don’t see it! ...  Read More
Podcast Episode 007: 4 Ways To Rapidly Increase Your New Patient Referrals.
Hey guys! In episode 007 we dive into how to increase referrals through dental marketing. When your existing patients refers their friend, family, or co-worker to you; that shows a sign of trust from your existing patient. This also means that this referral is WAY more likely to be a loyal...  Read More
Part 1: What I learned marketing for dentist at Costco.
So, as you know, being ground marketers we tend to get into a lot of companies and market inside of these companies and businesses. Whether it’s setting up a booth and advertising a dentistry in the companies break room, warehouse, or even advertise outside of company’s building! ...  Read More
Podcast Episode 006: What every dental office manager needs to hear.
Here we go with a motivational episode! In this episode I talk mainly to the “Office Leaders”. I express how managing and leading are two completely different things. This episode was inspired by a quote I read on one of my Instagram post. You office managers, set the tone and...  Read More
Podcast Episode 005: How to market your dental practice effectively to your local schools.
In Episode 005 we talk about how to market your dental practice effectively to public schools and private schools. We know the teachers, staff, and most of the school district’s employees have great dental insurance so why wouldn’t they be a main target to try and attract to your...  Read More
Podcast Episode 004: If you're marketing isn't on point, you're advertising won't stand a chance.
In this episode I talk about, very briefly, a super common thing I see with many dentists and that is: advertising with no marketing behind it. You have to know the difference between the two. However, most importantly, you have to get your marketing down right, in-office and out of your office. ...  Read More
Podcast Episode 003: Is it really worth joining my local Chamber of Commerce?
In this episode we discuss the pros and cons of joining your local Chamber of Commerce and answer the question “Is joining worth it? I give you two pointers, or actually to HUGE key factors to look at before signing up or deciding to decline their membership. First factor is: check the...  Read More
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