Dentists on the Cutting Edge
Dentists on the Cutting Edge
I discuss Cutting Edge dental SEO marketing techniques and provide tips for dentists to help improve their practices. Here I focus mainly on sharing things that dentists can do on their own if they're inclined to dig in. Comments welcome.
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You Lose Millions Marketing a Slow Website
Hello Everyone. Site speed is more important than ever. Google is labeling sites that load in over 2.5 seconds as slow.  Google has a new tool where you can check your site and also calculate how your practice revenue can be increased with improvements to site speed alone. It's bad ass. Below is...  Read More
Categories: Marketing
Do certain dental practice websites have an advantage over the competition simply because of the website platform they’re built on?
Yes. WordPress is the clear winner for both rankings and for cost. The  platform has thousands of engineers and developers all over the world working on the back-end every single day to improve the security, quality, and performance for those that use it. Most top-ranking dental websites are built...  Read More
Categories: Marketing
Dental SEO Tips For Achieving Featured Results at Google
There is a big difference in your practice flow when you're ranked 5th or 6th vs. being in 1st, 2nd for target phrases!  The phone rings more, your new patients per month start climbing and lots more. Momentum cranks up. Being top ranked is like surfing and you caught a good wave! I have a few...  Read More
Categories: Marketing
Top SEO Tips for Dentists #8 -Tracking
You need tools to track your progress over time. Cutting Edge clients use our .  Rankings Software that tracks your rankings for target keywords over time and against the competition is a vital tool for SEO. You can manually check where you rank in Google for a certain keyword but make sure...  Read More
Categories: Marketing
Top SEO Tips for Dentists #7 - Links, Citations & Listings
Links are mega important for SEO. The landscape of dental SEO and link building is always changing, and today, the importance of building high-quality links has never been higher. The need to understand and implement high-quality campaigns is essential if you’re going to compete and thrive online,...  Read More
Categories: Marketing
Top SEO Tips for Dentists #6 - Request Patient Reviews
Online reviews are more important than ever for boosting your practice and SEO. Review Signals (Review quantity, review velocity, review diversity, etc.) make up  of Google’s ranking factors for local map results.  say their first step in finding a new doctor is checking online reviews. Cutting...  Read More
Categories: Marketing
Top SEO Tips for Dentists #5 - Optimize Services / Procedure Pages
Do your services and procedures pages have loads of well laid out and unique content on them? You should optimize these pages by actually writing unique content for each. It’s not good enough to simply have a paragraph or two explaining what a dental implant is or what braces are. I’ll continue...  Read More
Categories: Marketing
Top SEO Tips for Dentists #4 - Google My Business Optimization
Your free Business Profile on  helps you reach and engage with local target patients across Google Search and Maps. Make sure your listing is 100% filled out including your business hours, link to your site, link to your request consultation page and more. Follow Google’s recommendations for...  Read More
Categories: Marketing
Top SEO Tips For Dentists #3 - Google Analytics & SEO
Google Analytics & SEO Google Analytics and SEO go hand in hand. GA is the standard for analyzing user behavior on your website. By adding a small piece of code to your website you can discover how users found your site, what pages are the most visited and more. Google provides this service free...  Read More
Categories: Marketing
Top SEO Tips For Dentists #2 - Best Dental Marketing Companies
Avoid large dental marketing companies like PatientPop, Prosites, and Officite if you really want to compete online. In my opinion, the “boxed up” websites they provide are nothing more than an extension of a cheap business card. Their websites usually have abysmal rankings for target keywords and...  Read More
Categories: Marketing
Top SEO Tips For Dentists #1 - Website Architecture & Dental SEO
In this mini-series of blog posts, I will try to demystify  and give you some tips that you can do yourself or at least make sure your marketing team is implementing. Over the years I’ve analyzed thousands of dentist websites. The lack of basic SEO on many of them is astounding. Search engine...  Read More
Categories: Marketing

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