Dentists on the Cutting Edge
Dentists on the Cutting Edge
I discuss Cutting Edge dental SEO marketing techniques and provide tips for dentists to help improve their practices. Here I focus mainly on sharing things that dentists can do on their own if they're inclined to dig in. Comments welcome.
Blog By:
ChrisScott
ChrisScott

Top SEO Tips for Dentists #8 -Tracking

Top SEO Tips for Dentists #8 -Tracking

7/10/2019 7:37:41 AM   |   Comments: 0   |   Views: 35
You need tools to track your progress over time. Cutting Edge clients use our Marketing Dashboard software to monitor our progress & all of their marketing channels in one place. Cutting Edge Marketing Dashboards are provided to our SEO clients, digital marketing clients and included in our All-In-One marketing package for dentists

Rankings
Software that tracks your rankings for target keywords over time and against the competition is a vital tool for SEO.

You can manually check where you rank in Google for a certain keyword but make sure you’re using an incognito window when you search. Google will tailor results for an individual if you’re logged into your Google account. This can prevent you from seeing your true rankings as Google may place your website higher in the results because you have frequented the site before.

If you want to see results as your potential patient would when searching Google then use an incognito or private window. Also, the location of the actual user is a big factor in search results for local businesses.

Traffic
Keep tabs on your traffic with Google Analytics. Is the traffic to your practice website growing, stagnant or declining? Our Marketing Dashboard is connected to GA via API where our clients can log in anytime to see traffic reports and detailed analysis. Always keep an eye on your traffic.

Conversions
Use goals in Google Analytics to measure how often users complete specific actions. Goals measure how well your site fulfills your target objectives. A goal represents a completed activity, called a conversion, that contributes to the success of your practice. An example of a goal is the submission a request consultation form.

Defining goals is a fundamental component of any digital analytics measurement plan. Having properly configured goals allows Analytics to provide you with critical information, such as the number of conversions and the conversion rate for your practice website. Without this information, it’s almost impossible to evaluate the effectiveness of your online business and marketing campaigns. Learn more about setting up goals here at this link.

I hope you found this information helpful. SEO is important. If you have any comments or questions feel free to reach out to me directly or comment below. Do you have any helpful SEO tips that I should add here?

Cheers,
Christopher Scott
Dental SEO Marketing Expert
Address: 140 S Spriggs Blvd, Bloomington, IN 47403 
Phone: (317) 999-7733
Web: cuttingedge.marketing
Category: Marketing
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