Yes. WordPress is the clear winner for both rankings and for cost.
The WordPress platform has thousands of engineers and developers all over the world working on the back-end every single day to improve the security, quality, and performance for those that use it. Most top-ranking dental websites are built on WordPress.
WordPress is better than a boxed up dental practice website from a large company because it is more customizable. Nearly every element of a WordPress website can be optimized for search engines and people. Boxed up cheap website platforms are limited, usually very limited, in what you can edit and optimize.
I DID SOME RESEARCH TO PROVE IT!
I decided to do a little research to determine which website platforms the highest-ranking dentists of the nation were using.
I googled the generic but higher volume search ‘city, state dentist’ for each of the 20 most populated capital cities in the United States.
I ignored directory websites in results and took the URL of the highest-ranked actual dental practice website and slapped it into builtwith.com.
BuiltWith analyzes websites and displays the technology they are built on. Most top-ranked websites were built with WordPress. Few were built with something else.
Top-ranked dental practice website platform for the top 20 most populated USA capital cities:
Search at Google (desktop) = city, state dentist.
- Montgomery, Alabama: WordPress
- Phoenix, Arizona: WordPress
- Sacramento, California: WordPress
- Denver, Colorado: WordPress
- Atlanta, Georgia: WordPress
- Honolulu, Hawaii: WordPress
- Boise, Idaho: WordPress
- Indianapolis, Indiana: WordPress
- Des Moines, Iowa: WordPress
- Baton Rouge, Louisiana:
WordPress
- Boston, Massachusetts: WordPress
- Saint Paul, Minnesota: WordPress
- Lincoln, Nebraska:
WordPress
- Raleigh, North Carolina:
WordPress
- Columbus, Ohio:
WordPress
- Oklahoma City, Oklahoma: WordPress
- Nashville, Tennessee: WordPress
- Austin, Texas: WordPress
- Richmond, Virginia: WordPress
- Madison, Wisconsin: WordPress
Result: 80% use WordPress
I decided to take this test a step further and plug in the 10 most populated cities in the United States.
These are more competitive markets where SEO as a foundation for your dental office web design is extremely important.
Largest US Cities
Search at Google (desktop) = city, state dentist.
- New York City, New York: WordPress
- Los Angeles, California: WordPress
- Chicago, Illinois: WordPress
- Houston, Texas: WordPress
- Philadelphia, Pennsylvania: WordPress
- Phoenix, Arizona: WordPress
- San Antonio, Texas: WordPress
- San Diego, California: WordPress
- Dallas, Texas:
WordPress
- San Jose, California: WordPress
Result: 90% use WordPress
Website design technology for each top-ranked dental practice website determined using builtwith.com
Another big advantage WordPress has over the competition is that your designer/developer can start with an already developed theme and customize it for your practice while implementing their conversion optimization expertise.
Cheers,
Christopher Scott
Dental SEO Marketing
Address: 140 S Spriggs Blvd, Bloomington, IN 47403
Phone: (317) 999-7733
Web: cuttingedge.marketing