The Jameson Files
The Jameson Files
The Jameson Files is a podcast that features interviews with inspirational leaders in the field of dentistry. The name "The Jameson Files" is a throwback to a dental journal column written by Dr. John Jameson.
Jameson Management and Marketing

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Episode 134: Top Tips for Getting More Patient Reviews
Why are reviews important?  We spend a lot of time working with our clients on the rationale behind a Google review. Here's why it's important. I focus on three different aspects:     The first is how Google's algorithm looks at their practice and ranks their search rankings.      Then I...  Read More
Categories: Marketing
The Jameson Files 130 - Nate Porter: 3 Mistakes to Avoid with Your Dental Website in 2021
"Google's algorithm always goes by what's best for the user. So you don't have to be a scientist or researcher to know, you just have to think about things from a patient's experience. And it makes sense, if you logically think about it, that if a brand new visitor comes to your website as a...  Read More
Categories: Marketing
The Jameson Files 129 - Dr. Todd Christy: How Social Media Matters for your Dental Practice Presence
"We try to have a blend of not only the clinical side, but also really connecting with our patients. I've learned over the last few years the importance of looking at what the culture is of our practice. When we went too far with clinical stuff, it got a little bit too boring. because one thing...  Read More
Categories: Marketing
The Jameson Files 121 - Plotting Your Course for the Year to Come
"Ask yourself, “What have struggled with over the years when it comes to consistency in goal setting, goal accomplishment and seeing progress toward my vision over the years?” We’re often stuck on what goals and actions to set for ourselves. We are uncertain on how big or small our goals should...  Read More
The Jameson Files 119 - More of That! Growing Your Ideal Patient Base by Referrals
"Our hygienist's secret? She wrote out how she ideally would want to say it and put it on a post-it note and stuck it on her steering wheel. So driving to work every morning, she practiced the verbal skills that she needed to effectively ask and comfortably ask for referrals. That practice in...  Read More
The Jameson Files 117 - Marketing: Are You Putting in the Work to Build the Value?
"The three things that I always think about with regard to this is: First, the strongest new patient is a referral. So if your existing patients are having a good experience, your chance of attracting new patients is much better. Second, is the patient experience consistent for them across the...  Read More
Categories: Marketing
The Jameson Files 116: Marketing - Where do I even begin?
"Just as an example, those who stuck with marketing through COVID, if I take the first half of the year as a whole, the daily production of those clients was 138% higher than our non-marketing clients, but through COVID they were 241% higher. So they did better overall, but they did way better...  Read More
Categories: Marketing
The Jameson Files 110 [FAQs] What Are Your Practice Performance Metrics?
"You need to have 80 to 85 percent of your active patient base involved in hygiene retention. And that system needs to be working all the time. And then the treatment retention needs to be 80 to 85 percent acceptance. Systems are really important to those KPIs we're talking about. -  Dru...  Read More
The Jameson Files 109 - Mastering Patient Communication with Dr. Shannon Maddox
"So I want to talk a little bit about communication skills from the doctor-patient relationship. It's obvious to me that you have made that a priority for you professionally. How have you managed to develop that? I know some of it is is a gift that you have. But I've come to your office and...  Read More
The Jameson Files 108: Dental Marketing with Nate Porter
"Here at Jameson our approach is based upon your experience in marketing over the past decade in your continuous study and curiosity of marketing. So I’m just thrilled to have some time to let you share some of your key takeaways." -  Carrie Webber Listen to The Jameson Files 108 - Marketing ...  Read More
Categories: Marketing
The Jameson Files 107 – Dr. Shannon Maddox – The Pitfalls of Buying and Building a Dental Practice
"Yeah, so I had to tread carefully because the office that I had taken over was an existing practice. I was fortunate enough that they viewed it as their practice. That was a culture that was already in place. But what was hard about that was they had a perspective of his vision. ... I knew what I...  Read More
The Jameson Files 106: Leadership with Dr. Cathy Jameson
Dr. Miles has an amazing story of from where he's come and how he has become such a significant leader, a mentor in dentistry. You have a clear love for helping other young dentists identify their vision, for their journey and helping them to be successful. You know, a lot of amazing people....  Read More
The Jameson Files 105: Dental Practice Evolution with Dr. John Jameson
In this episode of the Jameson Files Carrie Webber discusses the amazing evolution of Dr. John Jameson's practice with him. Dental Practice Evolution with Dr. John Jameson For full details and show notes go to .   Read More
The Jameson Files 101 – Origin Story with Dr. Loeta Robles
In this episode of the Jameson Files Carrie Webber discusses the Origin Story of Dr. Loeta Robles from Chico California.  The Jameson Files 101 - Dr Loeta Robles For full details and show notes go to .  Read More
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