Many dentists struggle with maximizing their production while keeping overhead in check, often feeling stuck in a cycle of long hours and stagnant growth. But what if small, strategic shifts could double or even triple production without increasing work hours?
According to Dr. Spencer Greer, a highly successful practice owner and mentor, the key to exponential growth starts with mindset. He emphasizes that dentists must stop seeing expenses as costs and start viewing them as investments — whether in people, marketing, or systems. He highlights that by making intentional hiring decisions, optimizing case acceptance, and strategically structuring finances, dentists can unlock new levels of profitability. His own journey from an associate producing $60K per month to scaling two practices beyond $300K+ showcases the power of these principles in action.
In this episode of The Marketing 32 Show, Brett Allen and Dr. Spencer Greer, Founder of Big Time Dental Producers, talk about the mindset and strategies behind a high-performing dental practice. They explore why investing in the right people is the foundation of sustainable growth, how to maximize profitability while keeping overhead low, and the crucial role of case acceptance in boosting production. Dr. Greer also gives advice on balancing rapid practice expansion with personal and family priorities.
Timestamps:
- [06:44] The mindset shift that helped Dr. Spencer Greer double production in just weeks
- [09:22] Scaling from $60K to $300K+ production without increasing work hours
- [12:52] How Dr. Greer keeps overhead low while maximizing profitability
- [17:41] Pros and cons of going fee-for-service vs. staying in-network
- [22:47] The challenge of balancing exponential practice growth with family life
- [29:29] Two essential traits every dentist needs to succeed
Resources mentioned in this episode:
Quotable Moments
- “People don’t trust quite yet. So the secret is, how can we get people to just see the vision?”
- “If you put a dollar into my slot machine and you don’t get at least $2, you don’t have to pay me.”
- “It all starts with mindset and just knowing that you have the potential.”
- “Marketing, staffing — those are the big places where you should really put the dollars.”
- “If you find somebody who’s good, do not pinch your pennies just to lose them.”
Action Steps & Takeaways
- Reframe expenses as investments: Shifting your mindset from seeing costs as losses to strategic investments can drive significant growth.
- Hire the right people and pay them well: Investing in high-performing staff ensures better patient experiences and increased production without adding more work hours.
- Optimize case acceptance strategies: A strong treatment coordinator can increase same-day production and patient commitment to necessary procedures.
- Balance profitability with insurance participation: Understanding when to stay in-network or move to fee-for-service ensures maximum revenue without unnecessary financial losses.
- Prioritize personal well-being and family time: Avoiding burnout by setting clear boundaries helps maintain long-term business success and personal fulfillment.