“Growing practices should always be in the mindset of hiring great talent when it comes along.” ~Dr. Victoria Peterson
In today’s competitive landscape, the way you brand yourself as an employer can make or break your practice. Join Dr. Victoria Peterson in this episode of the Investment Grade Practices Podcast as she dives into the essential strategies of employer branding that every dental practice needs to know. Whether you're just starting out or already have some pieces in place, Dr. Peterson will walk you through the steps to proactively establish and enhance your reputation as an employer.
From claiming your Indeed and Glassdoor pages to crafting the perfect interview experience, this episode is packed with actionable insights that will help you attract and retain top talent. Discover how to turn every touchpoint — from job postings to interviews — into a powerful branding opportunity that sets your practice apart. If you want to future-proof your practice by creating a workplace where people want to be, this is the episode for you.
As you listen to this episode, we want you to think about the following questions:
- Am I actively managing my practice’s online reputation as an employer, or am I leaving it to chance?
- How can I improve the candidate experience during the interview process to make my practice stand out?
- Do my communication and follow-up procedures reflect the professionalism and culture of my practice?
- Does each job candidate feel valued and informed as they move through the process?
Employer Branding Marketing
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