At Identity Dental Marketing, we live by the principle: “Close the Loop.” This isn’t just a catchy slogan; it’s our pledge to excellence and accountability that drives everything we do. As CEO, my approach is straightforward and laced with a touch of dry humor. But make no mistake, my standards are high, and my team is fully aware of this. Here’s a peek into how we operate and the ten principles that guide us:
Triple Safety Nets for Every Task
Every task at Identity Dental Marketing is backed by three layers of oversight. First, tasks are assigned with clear deadlines because a task without a deadline is merely a wish. Second, we perform regular audits to ensure all team members are meeting their deadlines. Third, we keep detailed records of any issues. Repeat the same mistake three times, and it’s a no-go. This rigorous approach weeds out those who aren’t committed, while fostering growth for those who are.
Trustworthy Managers
Our managers are models of fairness, treating everyone equally and ensuring that all team members have the opportunity to ask questions and seek support. This environment fosters learning without compromising client results.
Weekly Continuing Education
Each week, our team convenes to share insights and lessons learned. This ongoing exchange of knowledge keeps us continuously improving.
Work-Life Balance
We prioritize work-life balance to avoid burnout. A happy team is a productive team, and we’re committed to achieving sustainable success.
Proactive Client Communication
We don’t wait for issues to arise. Instead, we maintain proactive communication with our clients to build trust and keep everyone aligned.
Daily Website Status Checks
We monitor the status of every website we manage on a daily basis to ensure continuous uptime. A website that’s down is detrimental to business, and we won’t tolerate it.
Client Information Security
Client confidentiality is a top priority. We intentionally separate our agency operations from patient data to minimize HIPAA risks.
Compassionate Training
I recall that designing a flyer took me eight hours. We don’t expect our team members to become experts overnight. We provide compassionate support as they develop their skills.
Constant Communication Training
Effective communication is crucial. We don’t rely on memory for protocols. Every task, request, or delegation is tracked through a ticketing system with predefined workflows to ensure quality and timely delivery.
God-Centered Leadership
Honesty is central to our operations. We never overpromise or mislead to make a sale. Instead, we provide transparent, thoughtful guidance, allowing our clients to make informed decisions based on real risks.
In essence, “Closing the Loop” means leaving no detail unattended and ensuring our clients are always informed. It’s about upholding the highest standards and creating an environment where our team thrives. When you partner with us, you’ll experience the exceptional dedication that defines our work.