Your website is like a digital reflection of your dental practice, and just like you wouldn't want to present yourself with an outdated driver's license photo, your website deserves to stay fresh and appealing. While you may be diligent about updating your services and specials, one crucial area often overlooked is your photographs. In this article, we'll dive into why maintaining up-to-date photos for your website is essential and offer some dos and don'ts to ensure your online presence shines.
Say Cheese: Keep Your Team Photos Current
Think of your team photos as the welcoming face of your dental practice. They should be updated at least once a year. Outdated photos can be misleading and don't accurately represent your team today. To capture your team's best sides, consider enlisting the help of a professional photographer. They can work their magic to make everyone look their best.
Office Pictures Matter Too
Your office photos play a crucial role in helping new patients find your location and get a sense of your practice's environment. Exterior shots and a few interior snapshots, especially if you've made recent updates, are valuable additions to your website. While they don't need annual updates, keeping them current ensures they accurately depict your office's appearance. However, we recommend keeping shiny dental instruments out of sight, as they can be intimidating for some patients.
Pictures Boost SEO and Attract Patients
Did you know that directory pages with photographs receive more traffic than those without? Potential patients want to see your office and get a feel for your practice before scheduling an appointment. High-quality photos that highlight your practice's top features and reflect your brand identity can make a significant difference in attracting new clients.
The Dos and Don'ts of Updating Your Photos
When updating your photos, keep these simple tips in mind to ensure you, your team, and your office look their best:
Don't wear loud prints; do wear solid, neutral colors that align with your brand's palette.
Don't have everyone wear identical outfits; do coordinate outfits within a common color palette and style for a cohesive, yet individualized look.
Avoid busy or messy backgrounds; opt for simple, neat settings.
Moderate your hair and makeup; aim for a natural look that enhances your regular appearance.
Stay relaxed and have fun during the photoshoot; a genuine smile beats a forced "picture day" grin any day.
Invest in a professional photographer with a strong portfolio; they'll have the right equipment, ensure balanced lighting, handle editing, and make everyone look their best.
Don't forget to schedule your next session; annual photoshoots keep your website and team photos up to date.
Ready for a Visual Upgrade?
If your website photos need a refresh or if you don't have any yet, don't hesitate to reach out to us. We can help you schedule a complimentary marketing planning session or arrange for our professional photographer and videographer to capture the essence of your dental practice. Let's make sure your online presence is as vibrant as your practice in person!