“Everyone wants to know, what is my first step in marketing?” ~Dr. Bruce B. Baird
You’ve made the decision to market your dental practice. That’s a great step! Now what?
I get this question all the time: what is my first step in marketing?
Well, it really depends on where you’re at in your career.
When you’re fresh out of dental school you need to focus on increasing your knowledge and skill levels and getting the patient volume you need to run a viable business. In mid career, you should be focusing on attracting the patient flow you want and increasing your profitability. And as you round out your career, you should be doing very targeted marketing for the procedures you love to do, while minding the long-term value of your practice.
But regardless of where you are in your career, you can strategically use marketing to increase your job satisfaction and the value of your dental practice.
So tune in today as I share my marketing tips that will help you answer the question “Where do I start?”, including:
- The role education and knowledge plays in marketing strategy
- How to leverage PPOs (and when to phase them out)
- Using marketing to increase your job and life satisfaction
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https://productivedentist.com/podcasts/the-productive-dentist-podcast/episode-140-dr-baird-answers-the-hottest-dental-marketing-question/
Dr. Baird Answers Dental Marketing Question