Podcast Episode #397: Marketing on a Mission – How Your What, Why and How Becomes Your Unique Differentiator in a Sea of Commoditization – Dacia Coffey
Episode #388: Dentist Freedom Blueprint Podcast
Marketing on a Mission – How Your What, Why and How Becomes Your Unique Differentiator in a Sea of Commoditization – Dacia Coffey
What’s your differentiator? We all have them, but we often have trouble finding them. That’s where Dacia Coffey of The Marketing Blender comes in. She joins the show today to talk about how people can use their words to unleash potential and use their work to bless the world.
Listen in as Dacia talks about how important it is to have a paradigm shift in order to level-up and move forward. She shares insight from her extensive experience in marketing, as well as growing transformative work and lives. Through this conversation, you will gain a greater understanding of how to focus your marketing through building and focusing on your mission.
Minute Markers:
1:45 – Dacia’s history and experience in marketing.
3:29 – Why there has to be a paradigm shift in order to have growth.
5:43 – The importance of having an audit from outside eyes.
7:49 – The value of embracing a servant leader position.
10:12 – What it means when a potential customer clicks or makes contact.
12:12 – The relationship between pain and change.
15:06 – How to put your marketing dollars (and time) to work.
17:01 – What branding is (and isn’t).
22:26 – The importance of resiliency and what fuels or hinders it.
23:46 – What The Marketing Blender is and how they work with businesses.
Featured on the Show:
Dacia Coffey: Website | Facebook | LinkedIn
The Marketing Blender
The Marketing Blender Lab
Corporate Caffeine Podcast
Corporate Caffeine by Dacia Coffey
P.S. Whenever you’re ready, here are some other ways I can help fast track you to your Freedom goal (you’re closer than you think) :
In this episode, we finish up the second part of my interview with Rob Swanson and his eight rules of investing. (If you haven’t listened to part 1, be sure to go back and give that a listen before jumping into this one.) Today, we pick up where we left off, covering rules four through eight and talking about everything from decision-making to cash flow and risk reduction.
Listen in as Rob shares his incredible insight and experience in real estate and investing to give us a few rules that help make our decisions and investments more solid. You will hear about the importance of looking at margins before buying and what boxes need to be checked when it comes to predicting a solid income stream. Rob also discusses how to define and mitigate the different risks involved so that you can come out on top.
Alastair MacDonald is a private advisor to established entrepreneurs, investors, and business owners, as well as a TEDx speaker who lectures on economic, social, and financial forecasts. Join me today to hear part two of our conversation at the Freedom Founders Mastermind, where we dive into the concept of certainty, how to hedge against a volatile economy, and why the abdication model is no longer one that works.
Listen in to learn the reasons why Alastair is not worried about consumer price inflation (and what he’s really worried about instead) and why the 401(k) is not always the investment that it is made out to be. You’ll learn why he is most concerned about the issue of division and polarity in the Western world, why your business is your best asset in a volatile economy, and how you can maintain its viability to weather the most intense economic storm.
1. Get Your Free Retirement Scorecard:
Benchmark your retirement and wealth-building against hundreds of other practice professionals, and get personalized feedback on your biggest opportunities and leverage points. Go to www.FreedomFounders.com/Scorecard to take the 3 minute assessment and get your scorecard.
2. Attend A Workshop:
If you’re committed to Freedom, but still building a practice, paying down school debt, or growing investment capital, our hands-on Freedom Blueprint Workshops are your entrance ramp onto the fast track! Visit www.freedomfounders.com/workshop to claim your seat!
3. Apply To Visit The Mastermind:
If you’d like to join dozens of dentists, docs, and practice professionals on the fast track to Freedom (5-7 years max), visit www.freedomfounders.com/step-1 to apply for a seat.
4. Want to Work Directly with Me?
If you’d like to work directly with me and a small group of my closest investment colleagues, with direct access to the dealmakers and asset classes that I invest in, just send a message to my Executive Assistant (Lindsey@FreedomFounders.com), and put “Fast Access” in the subject line. Or, call (972) 203-6960 Ext 144 and leave a brief voicemail for Lindsey. Let her know you’re interested in the Fast Access program – we’ll set up a time with you to talk, find out about your goals, and see if there is a fit.