Open communication
Now more than ever, it’s important to keep the lines of communication open between employer and employees or patients. Harken back to the time when dental practices were shut down due to COVID-19 and dental practices had to keep patients and staff informed on timelines and plans to reopen. Use those same communication methods going forward about any new treatments or services being offered, as well as policies and procedures as a result of the pandemic.
Response time
Along the same lines, once a message has been communicated, be sure you or your staff is responding to patient inquiries in a reasonable amount of time, even if it’s just appointment reminders or scheduling conflicts. Responses should also be handled professionally and responsibly, perhaps by instituting a script for staff to follow. Additionally, setting up a FAQ page on your website with any practice updates should add a buffer for any questions needing to be answered in the first place.
Dress to impress
It can be easy to relax your facade to appear more relatable but remember both patients and staff look toward you as an authoritative figure when it comes to treatment options and overall business guidance. This same rule can apply to the general appearance of your practice and its staff. The extra time and effort can pay off in the long run.
What’s next?
Contact the experts at Professional Transition Strategies for more guidance on how to keep your dental practice on top of its game.