The best dental practices are built with the best team members. That’s why it’s so important to get only high performers to join your practice. Top performance can help improve systems and processes and work together to help you fulfill your practice vision.
While all team members are important, many practices miss tremendous opportunities to grow their practice by not involving all team members in their growth plan. Adjusting your growth plan to delegate to all team members can help unlock a practice’s full potential. That’s why we train practice owners and team members in the Delivering Wow Platinum Coaching Program. Doing so equips team members for success and empowers practice owners to delegate to all team members with confidence.
Here are four roles that are often underutilized in dental practices. Helping team members in these four roles unlock their full potential could be the key to helping your practice unlock its full potential.
How Front Office Team Members Help Your Practice
Front office team members can help you exponentially grow your practice. They are the first people patients meet, whether on the phone or in person. Are they personable? Do they have phone training? Do they have customer service, personal care training? And do they know the answers to your patients’ frequently asked questions?
Patients are often more swayed by their experience with your front office team members than they are with other roles. If a new patient calls, they assume you do good clinical work. Their decision to become a patient will often be based on other factors, such as first impressions, feeling important, and their in-office experience.
An effective front office team member will build deep relationships with patients and make them look forward to coming to your practice. Make sure your front office team members are personable, have the right training and tools to serve patients well, and is properly trained to address the most frequently asked questions of your patients.
How Dental Assistants Help Your Practice Grow
If you set your dental assistant up for success, they will make your practice run smoother and improve patient experience. They will handle all the little details that matter a lot to patients. This includes meeting and greeting patients and knowing a patient's medical history. It also includes explaining procedures to patients and getting informed consent, and giving post-operative instructions.
Having those little details taken care of help patients understand what to expect during and after procedures. They make a big difference in a patient's comfort with your practice. And they can help avoid confusion and misunderstanding. All of these small things are important. Many times, small confusion or misunderstandings can cause an otherwise positive experience to be perceived negatively. Get the details right and you and your patient can focus on the important issues, such as helping them get the best treatment. They’ll leave happy, well cared for, and more likely to refer you to their friends and family.
Empowering Your Office Manager to Grow Your Practice
Your practice will never reach its full potential if you don’t delegate and delegate well. That’s why we love helping people delegate more in their dental practice. One of the most liberating sets of tasks to delegate is office management. Way too many dentists keep office management tasks to themselves.
With so many responsibilities on our shoulders, delegating the task of office management frees us up to do much more important tasks, such as generating more revenue or enjoying time outside of the office.
An effective office manager can do wonders for the productivity of your practice. In order for an office manager to be effective, they need to have leadership, initiative, emotional agility, communication proficiency, organizational abilities, time management, confidentiality, and many other skills. But getting them the proper training and empowering them to take care of office management duties could be one of the best investments of your time and allow you to unlock incredible practice growth.
How Your Scheduler Can Unlock Tremendous Profits
Effective scheduling is an art and a science. It takes a lot of effort to do this yourself, and by delegating this task you can focus on what you do best: dentistry.
The best way to set your day up to meet production goals in a low-stress environment is through "block scheduling." That can maximize your profits and free you up to do your best work.
Do you have these four roles filled at your practice?
Make sure you have the right people in the right seats at your practice. It can be the best decision you make in your practice. And these four roles can be the key to unlocking your full potential.
If you want more help leading your team and event training them to do their best work, join the Delivering WOW Platinum Coaching Program where you and your team can get the best information and even coaching from industry experts on growing your practice.
This article originally appeared on DeliveringWOW.com.