At Delivering WOW, we pride ourselves in creating the best, most comprehensive training on everything you need to do to run and grow an amazing dental practice. And we’ve helped thousands of dentists improve their practices in the process.
One lesson we learned along the way is no matter how good the information is, it takes more than information to get results. Specifically, before launching the Delivering WOW Platinum Mastermind Program, we hosted a database of courses called Dental Profit Academy. Those courses showed practices exactly how to run and grow a practice. And many students achieved great success.
But, on average, their success was not as high as what members of my Inner Circle Mastermind were achieving. The information was the same. But my Inner Circle Mastermind members also received coaching and other benefits beyond the information.
Even though our clients were doing well in both programs, some of our Inner Circle members were growing at 20%, 30%, or 40% month over month. We just didn't see as much success in Dental Profit Academy.
While we knew information alone doesn’t change things, seeing the contrast between my Inner Circle Mastermind and Dental Profit Academy put additional perspective (and caused us to create the Delivering WOW Platinum Mastermind to replace Dental Profit Academy).
Here were our key takeaways about what you need to really get results.
We need coaching to push us and point us in the right direction.
Running a practice takes a lot of work. There's scarce room in our days to synthesize information into a plan that will work for our practices. We have too much to do, especially when we just get started. One of the key differences between my Inner Circle and Dental Profit Academy was that my Inner Circle members were getting coaching.
I believe every dentist needs a coach to help us get different perspectives about our practices and help us apply information to our unique circumstances. There’s an old saying in business that it’s hard to see the label from the inside of the can. In other words, it’s helpful having an outside perspective on our practices. Coaching helps us make better decisions. It helps us decide what direction we want to go and what steps we need to take to get there. It helps us see what activities are worth our time and what are distractions.
Information is important, for sure. But combining coaching with the content helps you get a more personalized and synthesized experience. They can also push you forward to make tough decisions.
When I decided I wanted to build a different practice, one of the first things I did was hire a coach. It was without a doubt the best business decision I could have made.
We need accountability to keep us going.
While good coaching points you in the right direction and helps you make decisions and redirect as needed, continuous action is what you need to do to actually achieve your goals. That’s where accountability comes in. There’s a lot of power in accountability.
We get accountability in a number of ways. Friends, family, and colleagues can help you stay accountable. A coach can as well.
As a leader of a dental practice, not only do you need to stay accountable, your team members do as well. Typically, that falls on us to do, and with so much on our plates, it’s hard to add holding each team member accountable on our plates. We must work accountability into our practice at all levels. For that reason, when we created Delivering WOW Platinum, we created a community and group coaching model that is available to team members, too.
Are you getting the results you want from your practice?
Information is important, but without coaching and accountability, you won't get results. That’s why we built both coaching and accountability into the Delivering WOW Platinum Mastermind. Combined with the best and latest information about all the things you need to do to grow your practice, coaching and accountability are the keys to unlocking your practice’s true potential.
If you're interested in getting access to the best dental training plus coaching and accountability from our hand-picked group of experts, join the Platinum Mastermind Coaching Program today!
This article was originally published on DeliveringWOW.com.