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In today's digital age, establishing a robust online presence is vital for any growing practice, and a significant component of this presence revolves around patient reviews. Studies show that a staggering 84 percent of individuals rely on online reviews to inform their decisions, making these...  Read More
Embarking on the journey of starting a business entails navigating through a maze of challenges and setbacks. It's a path marked by delays, hurdles, and tough decisions, where resilience and determination become your closest allies. Despite the daunting nature of the entrepreneurial landscape,...  Read More
Every dental practice aspires to secure lucrative cases, but the question remains: how can you effectively achieve this goal? Instead of leaving it to chance, take the time to carefully consider your approach. Reflect on a series of key questions that will help shape your marketing strategy....  Read More
Setting fees for the variety of services you offer can be a daunting task. Fee setting plays a crucial role in the success of your business, yet many find it challenging to navigate. If you're feeling overwhelmed by the process of determining and establishing your fees, fear not—we're here to help....  Read More
Understanding the Root Cause Patients missing appointments can be attributed to various factors, but it ultimately boils down to ownership. Practice owners must take responsibility for addressing and resolving the issue. Two Levels of Leadership Managing appointment no-shows involves not only...  Read More
Everyone’s a critic. It’s easy to find advice from those around you, but the real difficulty lies in discerning what guidance is truly invaluable. Sometimes, the guidance you need impacts you immediately. For me, the best advice I have been given happened on two occasions, at two very different...  Read More
Whether you're managing a single dental practice or overseeing a global enterprise like Amazon, the focus remains on continuous improvement and growth. Embracing this aspect of entrepreneurship is essential for building successful businesses. In my speaking engagements, within my own business, and...  Read More
In the bustling realm of social media, where every click and comment counts, building a meaningful presence requires more than just sporadic posting. It demands consistency, creativity, and genuine interaction. In this digital age, where connections are forged through screens, mastering the art of...  Read More
Google Ads, born as AdWords in 2000, has evolved significantly since its inception. While it continues to serve as a platform for businesses to vie for visibility in Google search results, its capabilities now extend far beyond mere bidding. With a plethora of nuances, refinements, and robust...  Read More
Marketing agencies often have a preference for steering your financial resources through their own channels rather than directly allocating them to platforms such as Google Ads or Facebook. This inclination is driven by several underlying factors that warrant exploration. Firstly, when marketing...  Read More
Once your website is established—customized, branded, and user-friendly—it's time to ignite your SEO efforts through content creation. Blogging, a cost-effective strategy, boosts website traffic, translating to increased foot traffic for your practice. With Google processing over 63,000 search...  Read More
Greetings, fellow entrepreneurs and enthusiasts of business growth! Today, I am eager to delve into a marketing strategy that, though seemingly modest in scale, possesses remarkable potential: the sponsorship of local sports teams. Imagine this: Envision your company logo boldly displayed on the...  Read More
Enhancing your online reputation and drawing in new patients hinges on accumulating more Google reviews. Below is a comprehensive guide blending ethical approaches with incentives to prompt patients to leave Google reviews: Step 1: Cultivate Trust and Deliver Outstanding Service Exceptional...  Read More
Dental marketing agencies must remain current with the latest technological advancements, particularly in online marketing, to ensure the success of their clients' businesses. Google, as the dominant force in the search engine market, consistently introduces new features and options aimed at...  Read More
In the pursuit of practice growth and attracting new patients, dentists often encounter complex marketing landscapes fraught with potential pitfalls. Here, we highlight critical marketing mistakes to steer clear of: Neglecting Competitor Analysis: Understanding competitors' marketing strategies is...  Read More
In the pursuit of practice growth and attracting new patients, dentists often encounter complex marketing landscapes fraught with potential pitfalls. Here, we highlight critical marketing mistakes to steer clear of: Neglecting Competitor Analysis: Understanding competitors' marketing strategies is...  Read More
Introduction: In the realm of dental marketing, many marketing companies, advisors, salespeople, and consultants often stumble when it comes to setting realistic expectations for their clients. This blog post aims to delve into the critical importance of establishing realistic expectations in...  Read More
Introduction: No-shows pose a significant challenge for dental practices, resulting in lost revenue and wasted resources. This article explores effective strategies for dentists to reduce missed appointments, offering three valuable tips.             Confirmation Language:                  ...  Read More
Launching a dental practice is an exciting endeavor that offers the opportunity to serve patients while building a profitable business. However, achieving success in the competitive field of dentistry necessitates meticulous planning and strategic decision-making. Depending on your budget and...  Read More
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