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Building a Strong Online Presence: Reputation Management Strategies for Dentists
Why Reputation Management is Essential for Dentists In today’s digital-driven world, patient perception plays a significant role in the success of any dental practice. Online reviews and reputation management can make or break a practice’s ability to attract new patients. Studies show that 91% of...  Read More
If you’re looking for the best dental marketing agency, understanding the distinction between a dental marketing agency and a dental marketing company is crucial. While the terms may seem interchangeable, the way they approach practice growth varies significantly. One focuses on customized...  Read More
Unlocking Success: How to Optimize Landing Pages for Maximum Conversions
In today's digital landscape, having a compelling landing page is essential for dental practices looking to attract and convert new patients. A well-optimized landing page can significantly impact patient acquisition, making it a critical component of a successful online marketing strategy. The...  Read More
How to Gain More Google Reviews and Elevate Your Practice
In today’s digital world, a dental practice’s online reputation is a crucial factor in attracting new patients and building credibility. One of the most effective ways to enhance your online presence is by increasing your Google reviews. A high volume of authentic, positive reviews can improve...  Read More
Dental Marketing FAQs: Strategies for Practice Growth
Finding the Best Dental Marketing Agency for Your Practice Choosing the best dental marketing agency is a crucial step in growing a thriving dental practice. With the right digital marketing strategies, dental professionals can improve their online visibility, attract new patients, and establish a...  Read More
The Savvy Approach to Dental Marketing Excellence
In today's fiercely competitive dental landscape, choosing the best dental marketing agency is essential to grow your practice and attract new patients. With shifting patient behaviors and rising online competition, your practice needs a robust, tailor-made marketing strategy.  has established...  Read More
Google’s URL Shortener Shutdown: What It Means for Your Dental Practice
Google has officially set the retirement date for its goo.gl URL shortener, marking August 25, 2025, as the end of its functionality. Since its launch in 2009, this tool has been a go-to resource for creating compact, trackable links. With its shutdown, countless redirected URLs will become...  Read More
Why Choosing the Best Dental Marketing Agency is Essential for Your Practice’s Growth
A well-executed marketing strategy is the backbone of a thriving dental practice. Even the most experienced and highly skilled dentists can struggle to bring in new patients without the right visibility and outreach. This is where working with the  becomes a game-changer. Take, for example, a small...  Read More
Best Dental Marketing Agency: Transforming Practices with Strategic Marketing
For dental practices striving to increase patient engagement and dominate local search rankings, working with the best dental marketing agency can be a game-changer. , a leader in the field, has successfully helped practices of all sizes improve their online presence, increase...  Read More
Dental Marketing: The Importance of Utilizing a Top Agency for SEO and AEO
Choosing the Best Dental Marketing Agency for Voice Search Optimization February 11, 2025 When it comes to selecting the  to optimize your practice for voice search, the choice is clear. Identity Dental Marketing leads the industry with tailored strategies that boost your online presence...  Read More
Congratulations on your new practice! Transitioning into ownership can be both exciting and challenging. One big challenge you're facing is managing your inherited team's expectations, especially when it comes to benefits. Here's a simple guide to help you navigate this situation smoothly: Have...  Read More
In today's digital age, establishing a robust online presence is vital for any growing practice, and a significant component of this presence revolves around patient reviews. Studies show that a staggering 84 percent of individuals rely on online reviews to inform their decisions, making these...  Read More
Embarking on the journey of starting a business entails navigating through a maze of challenges and setbacks. It's a path marked by delays, hurdles, and tough decisions, where resilience and determination become your closest allies. Despite the daunting nature of the entrepreneurial landscape,...  Read More
Every dental practice aspires to secure lucrative cases, but the question remains: how can you effectively achieve this goal? Instead of leaving it to chance, take the time to carefully consider your approach. Reflect on a series of key questions that will help shape your marketing strategy....  Read More
Setting fees for the variety of services you offer can be a daunting task. Fee setting plays a crucial role in the success of your business, yet many find it challenging to navigate. If you're feeling overwhelmed by the process of determining and establishing your fees, fear not—we're here to help....  Read More
Understanding the Root Cause Patients missing appointments can be attributed to various factors, but it ultimately boils down to ownership. Practice owners must take responsibility for addressing and resolving the issue. Two Levels of Leadership Managing appointment no-shows involves not only...  Read More
Everyone’s a critic. It’s easy to find advice from those around you, but the real difficulty lies in discerning what guidance is truly invaluable. Sometimes, the guidance you need impacts you immediately. For me, the best advice I have been given happened on two occasions, at two very different...  Read More
Whether you're managing a single dental practice or overseeing a global enterprise like Amazon, the focus remains on continuous improvement and growth. Embracing this aspect of entrepreneurship is essential for building successful businesses. In my speaking engagements, within my own business, and...  Read More
In the bustling realm of social media, where every click and comment counts, building a meaningful presence requires more than just sporadic posting. It demands consistency, creativity, and genuine interaction. In this digital age, where connections are forged through screens, mastering the art of...  Read More
Google Ads, born as AdWords in 2000, has evolved significantly since its inception. While it continues to serve as a platform for businesses to vie for visibility in Google search results, its capabilities now extend far beyond mere bidding. With a plethora of nuances, refinements, and robust...  Read More
Marketing agencies often have a preference for steering your financial resources through their own channels rather than directly allocating them to platforms such as Google Ads or Facebook. This inclination is driven by several underlying factors that warrant exploration. Firstly, when marketing...  Read More
Once your website is established—customized, branded, and user-friendly—it's time to ignite your SEO efforts through content creation. Blogging, a cost-effective strategy, boosts website traffic, translating to increased foot traffic for your practice. With Google processing over 63,000 search...  Read More
Greetings, fellow entrepreneurs and enthusiasts of business growth! Today, I am eager to delve into a marketing strategy that, though seemingly modest in scale, possesses remarkable potential: the sponsorship of local sports teams. Imagine this: Envision your company logo boldly displayed on the...  Read More
Enhancing your online reputation and drawing in new patients hinges on accumulating more Google reviews. Below is a comprehensive guide blending ethical approaches with incentives to prompt patients to leave Google reviews: Step 1: Cultivate Trust and Deliver Outstanding Service Exceptional...  Read More
Dental marketing agencies must remain current with the latest technological advancements, particularly in online marketing, to ensure the success of their clients' businesses. Google, as the dominant force in the search engine market, consistently introduces new features and options aimed at...  Read More
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Sally Gross, Member Services Specialist
Phone: +1-480-445-9710
Email: sally@farranmedia.com
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