Dentists Embrace the Trend
In a shift that’s redefining traditional thinking about what it
means to have a career in dentistry, an increasing number of dentists
are opting to join Dental Service Organizations (DSOs).
“Simply stated, DSOs make life better for dentists,” says
Edward Meckler, DMD, executive director of the Dental Group
Practice Association (DGPA), a non-profit organization made up
of DSOs throughout the U.S., Australia and Canada. Meckler
adds, “DSOs provide an enticing value proposition for dentists that
includes comprehensive business support services, access to ongoing
education and training, outstanding career opportunities
including practice ownership and even the access to capital required
to develop and grow a practice. DSOs allow dentists to spend more
time caring for their patients and developing their practices.”
In the past decade, the number of dentists joining DSOs has
grown significantly, yet the reasons for joining a DSO are as varied
as the dentists themselves. From recent dental school graduates
to dentists who have been in practice for 20 years, DSOs
offer myriad benefits to dentists at every phase of their careers. |
Myths and Misperceptions
Despite the growing influx of clinicians who have opted to
join DSOs in the past decade, misperceptions abound. Dr.
Cristina Dominguez, an Aspen Dental practice owner in
Portland, Maine, admits that she had strong – and not necessarily
positive – preconceived notions about DSOs.
As her graduation from Tufts University School of Dental neared in the spring of 2006, Dominguez interviewed with several Boston-area practices, but hesitated to make the
multi-year commitment that many practices sought without the
assurance of eventual ownership.
“Like most dentists, my career goal was to own a successful
practice, but every job option came with only the long-term
“possibility’ of ownership,” says Dominguez. “We all have colleagues
who have put their time in only to have the owner’s priorities
change. I wanted a clear path where ownership was a
reality and within reach once I was confident in my abilities and
knew I was ready.”
Facing daunting dental school loans, Dominguez took a
close look at Aspen Dental, and the more she learned, the
more she liked. She joined Aspen as a part-time associate dentist
in Massachusetts.
“When I was in dental school, the term “corporate dentistry’
came along with negative connotations that a practice associated
with a service organization couldn’t deliver high quality care,”
says Dominguez. “Even though I did extensive research, joining
Aspen Dental required a leap of faith. But I’ve learned firsthand
that “corporate dentistry’ is a misnomer – it certainly doesn’t
reflect my personal experience.”
“Aspen encouraged me to think like an owner from the
beginning,” says Dominguez. “The reality is that I’m building
my own private practice. The difference is that I’m doing it with
the support of a ser vice organization that has already developed
a successful operating model.”
Her experience made her an advocate of the DSO practice
model, enthusiasm that she passed along to her Tufts classmate
Dr. Justin Griffee.
“Like many of my Aspen colleagues, I was brought in
through word of mouth,” says Griffee. “It quickly became clear
that the choice was the right one. Among other things, Aspen
offered a great career path from associate dentist to clinical
director to practice owner.”
Balancing Risk and Reward
Dentistry is not a profession for the financially faint of heart.
New dentists today are burdened with increasing amounts of
debt, more than tripling from $70,000 in 1995 to $250,000 in
2006, according to the American Dental Association.
Considering that the ongoing crunch in the credit market
makes obtaining financing more of a challenge than ever before,
the traditional private practice career progression might simply
be out of reach for many. These obstacles make a DSO an even
more attractive option for many dentists.
“If I had followed the traditional private practice route, it
would have taken 15 years to be able to afford my own practice,”
says Griffee. “And it would have cost about $500,000. Add in my
debt from dental school and it would have been out of the question.
With Aspen Dental, my investment was a fraction of that
cost, and most importantly the company provided the financial
backing I needed to establish my practice.”
Adds Dominguez, “I’ve watched so many dental school
classmates struggle to gain their footing – it just reaffirms that
the decision I made was right.”
Dominguez and Griffee became practice owners in southern
Maine in 2008, and have recently integrated a third office into
their group. Dominguez admits, “Living in Maine wasn’t something
I had ever thought about. But the opportunity to define
my own career path in a beautiful state with tremendous unmet
patient need was too much to ignore. It’s been challenging,
exciting and rewarding for both of us.”
Ownership: Responsibility, Opportunity
and Balance
Dr. Amrita Reddy, a 2003 graduate of Boston University’s
Henry M. Goldman School of Dentistry, faced a very different
challenge: balancing her desire to own and grow a practice with
the demands of a growing family.
For most people, having a toddler at home while expecting
a second child would be the perfect time to ease up on their
career, if even temporarily. But Reddy is not most people.
Her demonstrated success as clinical director for Aspen locations
in Woburn and Medford, Massachusetts, encouraged her
to pursue ownership under Aspen’s Practice Ownership Program
(POP). “I was confident in my abilities and secure in my relationship
with the Aspen team, and even though I was eight
months pregnant, the time was right,” she says.
Reddy moved north to develop and become owner of Aspen
Dental practices in Manchester and Nashua, New Hampshire,
in 2008. She added a third location to her group practice in
October 2009.
“Aspen made a commitment to cultivate a long-term and
mutually beneficial relationship with me. I wouldn’t have been
able to even consider this great opportunity, let alone take
advantage of it, if not for the great day-to-day support I receive,”
says Reddy. “We share the same values and have developed a
solid and trusting relationship that allows me to focus on my
patients and my family.”
Business Skills Development
One thing Drs. Reddy, Dominguez and Griffee all agree on
is that working with a DSO has helped them hone their leadership,
management and overall business skillset.
According to Reddy, the experience she gained as an associate
dentist and as a clinical director with Aspen was critical to
her success as an owner.
“Access to ongoing training and development and continuing
education programs has been a major bonus,” she says. “I’ve
learned how to lead a staff and better manage a productive, efficient
and thriving practice. Before joining Aspen, I couldn’t tell
you what a P&L (profit and loss) statement was. Now, I get one
delivered to me every month and I fully understand my key
practice metrics. I get solid, thoughtful advice on how to make
smart investments in my team and in my practice.”
For Griffee, the experience was similarly formative.
“I can’t say that dental school or working as an associate in
someone’s private practice really prepares you for the challenges
of being a practice owner. Dealing with staffing issues alone can
be a full-time job,” says Griffee. “Dr. Dominguez and I realized
early on that it was in our best interest to take advantage of all
the training and developmental opportunities available to us
through Aspen. That’s because the challenges of ownership don’t
come naturally for most dentists. While we’re comfortable as clinicians,
running the business is uncharted territory for us.”
Entrepreneurial Spirit Brings
Practice Growth
Dr. Gabriel Iancu, known to his colleagues and patients as
“Dr. Gabe,” had a very clear picture of where he wanted to go.
“I was clear about my desire to build a practice with multiple
locations, and Aspen Dental was open to that concept from the beginning,” says Iancu. “I wanted to align myself with a
company that was in the business of building and developing
practices. Aspen was the perfect choice for me. The company
doesn’t acquire practices. Aspen’s growth has all been organic,
from site selection and final construction, to ongoing development
and support.”
Success came quickly. After joining Aspen Dental as an associate
dentist in 2003, Iancu became a practice owner in 2005,
starting his practice in Albany, New York, with three locations.
In 2006, he doubled his practice, then added locations in 2007,
2009 and two this year. Today, Iancu’s group practice of 10
offices stretches from New York’s Capital District south to the
Hudson Valley region and north to Vermont.
“I have all the benefits of a traditional private practice owner
including long-term equity, plus with this model I have the support
of a tremendous service organization,” says Iancu. “There
is a mutual respect that keeps us aligned. My success is Aspen’s
success and vice versa. We share common goals and work
together every day to achieve them.”
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Finding Opportunity at a Crossroads
Unlike Iancu, the decision to join a DSO was not an obvious
choice for Dr. George Monios. In private practice, he had struggled
to grow with any consistency and meet the overwhelming
demands of running his own office. So in 2005, Monios decided
to close the practice and look for a career change.
He was close to accepting a clinical role with the U.S. Air
Force when he heard that Aspen Dental was looking to establish
a practice in his hometown, news that gave him pause. After
exploring the DSO option, he scrapped his Air Force plans and
joined Aspen Dental in January 2006 to develop a practice in
Johnstown, Pennsylvania.
“This time I wanted to find a better way,” says Monios.
“With my first practice I wore more hats than I imagined
possible. On top of taking care of the patients in the
chair, I was the accountant, the payroll manager, the collections
guy and even the computer technician. In considering ownership
again, I wanted my focus to be on patients.” Monios
became the Johnstown, Pennsylvania, practice owner in 2007.
Strategic Partnerships
Monios shared Aspen’s desire to establish a greater presence
in the area. “I experienced the Aspen business model in action
and had firsthand knowledge of its ability to drive a successful
practice,” he says.
With Johnstown now flourishing, Monios believed the time
was right to expand his practice. “A key element in being able to
grow with stability was to bring in a partner,” says Monios. With
support from Aspen’s professional recruitment team, Monios found
his match in Dr. John Fazio, a kindred spirit who was looking for
a new opportunity after more than 20 years in private practice.
Fazio purchased an equity stake in Monios’ practice, and
the two have a strong relationship built on mutual values and
philosophies. With Fazio on his team, Monios’ network of
offices is now at five and thriving.
“We have all the tools we need to manage a productive practice,”
says Monios. “We have the systems to assess our performance
daily, and Aspen’s support center to manage time consuming,
distracting, yet necessary administrative tasks. We
see patients – and lots of them.”
Iancu has also brought in partners to help grow his business.
Virtually from the moment he became an owner, Iancu strategically
recruited dentists with partnership in mind. In order to
provide greater stability to his group, he added five equity partners
in 2009, all clinical directors he had previously hired.
On track to open one practice per week in 2010, Aspen
Dental is one of the largest networks of dental care providers in
the U.S. with more than 230 offices in 20 states from Maine to
Florida and Arizona to Washington. Aspen’s innovative business
model is focused entirely on building strong, long-term and
highly aligned relationships with dentists. Underpinning this
relationship are shared goals of building long-term practice
value, improving patient care, and driving practice productivity.
Aspen’s business support services are provided through Aspen
Dental Management, Inc., located in East Syracuse, New York.
To learn more about career opportunities with Aspen Dental practices,
call 866-748-5707, or e-mail careers@aspendentaljobs.com. For
dentists interested in developing a practice with Aspen Dental e-mail
ownership@aspendentaljobs.com or visit www.aspendentaljobs.com. |