The Dental Marketer
The Dental Marketer
The Dental Marketer | The Best Business Advice for Your Dental Practice Listen To The Dental Marketer Podcast on iTunes, Spotify, Google Play, or wherever you listen to podcasts!
The Dental Marketer

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How Better Dental Notes Increase Treatment Acceptance & New Patients | Dr. Kapil Kella | 630
You’ve got openings next week and a list of patients with unscheduled treatment. Your team starts making calls, but the note only says “patient declined.”What are they supposed to follow up on?Someone worried about another painful crown needs a different conversation from someone who didn’t...  Read More
Before Google Ads: Fix These Dental Patient Acquisition Leaks | Cameron LiButti | 629
You look at next week’s schedule and there are more openings than you’d like.Do you spend more on marketing? Give it more time? Check what’s happening with the people who already called?I wanted to get specific about that with Cameron in today’s episode. So we worked through a scenario: one doctor,...  Read More
Categories: Marketing
Can AI Find Your Dental Practice and Recommend It to Patients? | MMM
If someone asks ChatGPT about your practice, is it telling them you offer the right services? Is it even giving them the right hours?Here’s a quick check: open an AI tool that can search the web and ask what it knows about your practice. Include your name and city.Separate what you find into two...  Read More
Categories: Marketing
When Is a Full Rebrand Worth It for a Boutique Cosmetic Practice? | Dr. Brittany Dickinson | 628
“The most dangerous vendor isn’t necessarily a bad vendor. It’s a vendor whose work you don’t know how to verify.”This came up in my conversation with Dr. Brittany Dickinson and I think it’s worth every practice owner thinking about.Brittany had an established website that had ranked extremely well...  Read More
  Less Dentistry Is the Best Dentistry: Standing Out in a 52 Dentist Building | Dr. Jennifer Haddad | 627
I just interviewed Dr. Jennifer Haddad, who built a referral-driven dental practice in a Beverly Hills building with 52 dentists!!Here’s what I learned:“A crowded building can clarify a practice.” Dr. Haddad chose her location despite the other dentists. Her referrals come from being known for a...  Read More
Your Hygienists Want More Than a Raise: What Your Team Actually Wants | Dr. Delaney Spaulding | 626
Dr. Delaney Spaulding bought the condo above her dental practice and turned it into childcare for her team.At first, it sounds like a really generous employee perk.But after talking with her, it became clear that there was a much bigger idea behind it:Sometimes it’s easier to change the practice...  Read More
Building a $10M Practice Without Losing Your Freedom | Dr. Blake Hamblin | 624
I just had Dr. Blake Hamblin on the podcast.He’s grown his practice from around $1.2M, is now seeing 200+ new patients a month, and is building toward a $10–12M practice.There were a LOT of numbers in this episode...But honestly, those weren’t the things I wrote down.It was how he thinks about the...  Read More
No Pressure, No Surprises: The Dentist’s Guide to Practice Value | Dr. Sachin Soni | 622
You may be talking yourself out of treatment acceptance.That was one of my biggest takeaways from my conversation with Dr. Sachin Soni.His approach is surprisingly simple:Explain less.Recommend clearly.Then let the patient talk.Here’s what I learned:1. “Clarity isn’t measured by how much was...  Read More
How Wellness Branding Helps Dentists Attract Better Patients | Dr. Kevin Faist | 620
One sentence from the latest podcast stuck with me:"People don't want to be convinced. They want to understand."Dr. Kevin Faist shared several ideas that apply far beyond dentistry.A few favorites:-"Cheap attention rarely becomes loyal attention."Not every new customer is the right customer.-...  Read More
Why Discounts Can Fully Derail a Dental Practice | Sadie Stewart | FF
Everything in the practice was improving...But it was still losing money.Sadie Stewart has spent years helping dental practices grow, but one client completely changed the direction of her career.The systems were better.Collections were up.The schedule was healthier.Yet the same problem kept...  Read More
Relationship-Based Dentistry: Treat the Person, Not the Tooth | Dr. Brett Kessler | 619
Dr. Brett Kessler built one of the country's most respected fee-for-service practices by believing the opposite.Former President of the American Dental Association. Ironman finisher. Recovery advocate. Practice owner.Yet one of the biggest lessons from this conversation had nothing to do with...  Read More
From NFL Setbacks to Laser Focus: Control What You Can | Aaron Boone | FF
He was cut.An hour later, everything changed.Most leaders would call it luck.Watch here:   Read More
Categories: Marketing
Case Acceptance: How Dentists Earn Patient Trust Without Pressure | Dr. Sasha Rutnam | 618
The founder of a practice with 30+ years of experience, four generations of patients, and referrals that travel five hours shared something unexpected.She believes most dentists blame low case acceptance on the wrong thing.Not fees. Not marketing. Not even clinical skill.The conversation.Here's...  Read More
The Micromanagement Trap Hurting Your Dental Practice | Nishant Pandit | FF
One minute.   That's all it took.   A practice owner realized he was tracking employees down to being one minute late from lunch.   The practice was growing. The systems looked strong from the outside.   But underneath, trust was quietly disappearing.   That moment became a turning point.   Here's...  Read More
AI Dental SEO: From Zero Cosmetic Consults to 17+ | Dr. Brittany Dickinson | FF
What if your biggest marketing problem... wasn't your marketing? Dr. Brittany Dickinson spent over a year waiting for SEO to "kick in." She had rebranded her cosmetic practice. Launched a beautiful new website. Paid thousands for SEO. But new patient numbers kept falling. Eventually, she...  Read More
Adding $30K+ per Month with Whitening That Patients Will Love | Rachel Hicks | 615
This week's podcast completely changed how I think about one of the most overlooked services in dentistry. Rachel Hicks has helped practices turn whitening into a profitable system, not because it's flashy, but because it's built around patient psychology, team training, and operational...  Read More
Multi-Location Dental Growth: When to Expand, Sell, or Fix | Dr. Brinda Patel | 614
Many talk about opening more locations.   Very few people talk about what starts breaking when you actually do.   This week on the podcast, Dr. Brinda Kansagra Patel shared what happened after her family's practice grew from 4 locations to 20 across multiple states and why they're intentionally...  Read More
When Dental Partnerships and DSO Sales Fall Through | Dr. Michelle Jorgensen | FF
What if the biggest business mistake isn't choosing the wrong partner...   ...but never defining what a partner is supposed to do?   Dr. Michelle Jorgensen built an incredible practice.   But after four associates declined partnership offers and a DSO acquisition collapsed at the last minute, it...  Read More
How Dental Teams Scale with Scripts, SOPs, and AI Systems | Kristen Davis | 613
Most practices don't lose patients because of clinical care.   They lose them in the conversations between the dentistry.   This week, I had the opportunity to sit down with ... strategic operator, multi-practice growth expert, and creator of the AI platform Sophie. After helping practices scale,...  Read More
From Software Crisis to Scalable Dental Operations in 7 Offices | Nicole Hartshorn | 612
Most leaders think operational breakdowns start with bad systems.   This conversation suggested something different.   Nicole Hartshorn oversees seven pediatric dental locations and recently led one of the most difficult transitions a growing organization can face: replacing the practice management...  Read More
Dropping Insurance Without Fear of Losing Patients | Dr. Delaney Spaulding | FF
One decision. Half the patients gone almost overnight. And an entire community talking about it on Facebook. From the outside, buying a practice looked like a huge step forward. What most people didn't see was what happened next. After Delaney Spaulding purchased the practice, one of the...  Read More
First Dental Startup: The Real Costs, Delays & Decisions | Dr. Ryan Le & Dr. Tran Nguyen | 611
What if you had: ?? A brand-new startup ?? A 15-month-old child ?? No paycheck for 4 months ?? A practice opening date delayed for nearly 3 years Most people would probably hit pause. Dr. Ryan Le and Dr. Tran Nguyen didn't. They're opening Lakeview Dental in just days! A few lessons that...  Read More
Implant Dentistry’s Hidden Danger: The Trap of “Just Getting It Done” | Dr. Ivan Chicchon | 610
I recently had the founder of  on the podcast.   Dr.  has trained dentists in implant dentistry for nearly a decade, built a successful implant-focused practice, and helped countless clinicians place their first implants with confidence.   But what stood out wasn't a discussion about implant...  Read More
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