The Dental Marketer
The Dental Marketer
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The Dental Marketer

You're Losing Patients to Pricing Calls: How to Fix it | MMM

You're Losing Patients to Pricing Calls: How to Fix it | MMM

11/2/2026 4:51:00 AM   |   Comments: 0   |   Views: 70
Someone calls your practice and asks, “How much do you charge for a crown?”

“It depends. You’ll have to come in.”

That may be true. But now they’re being asked to book before they understand what they might be paying for.

Your team doesn’t need to promise an exact treatment fee. They can share your approved range, explain what needs an exam, and ask:

“Has a dentist already recommended a crown, or are you calling because you’re having a problem with the tooth?”

That gives the caller useful information and helps your team understand the next step.

This is why your front desk is part of your marketing. The website got their attention. The conversation helps them decide whether to move forward.

In this Monday Marketing Move episode, I walk through four steps: answer, ask, orient, and offer. You’ll hear how to explain the first visit, handle uncertainty about costs, and offer an appointment without making someone feel pressured.

Listen here: https://thedentalmarketer.site/podcast/mmm-9

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Category: Marketing
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