Dental implants are a life-changing treatment for patients and a lucrative offering for dentists. The potential patient base for implants is vast—over 120 million Americans are missing at least one tooth. As more and more dental practices add prosthodontic treatments to their services, the competition continues to increase.
Dental implant marketing can boost your practice's visibility and help draw in new patients, making it a critical piece of your advertising plan. In this article, we'll explore the top dental implant marketing strategies you can apply today to attract more dental implant patients.
The Best Dental Implant Marketing Strategies
A comprehensive dental marketing strategy can position your practice as the go-to destination for dental implants and direct traffic to your website. Below are some of the best ideas you can use to get started:
Optimize for Higher Rankings on Google Maps
One of the top places potential patients will find your practice is Google Maps. Create and optimize a Google Business Profile with dental implant-related keywords if you haven't already. Make sure to keep your profile fully up-to-date.
Google Maps is geographically based, meaning your practice will rank for keywords based on the user's search location. In the image below, a Google heat map shows how an example practice ranks for the term "cosmetic dentist." Each colored node represents a hypothetical Google search performed in that location. Imagine you were standing at these locations and searched for a keyword on your mobile phone. The number on the node indicates how well the practice would rank at that location.
Ranking in the top positions means your practice is visible in the search results on Google's front page. Higher rankings equal higher visibility and more prospective patients viewing your business listing.
The Google heat map below shows the same example practice's data for the keyword "dental implants near me." While a practice may rank well for one keyword, it may be less visible for a different keyword.
If your practice needs to rank better for valuable keywords, consider getting professional help with Google Maps SEO.
Try This: You can request a complimentary Google heat map for your practice to determine where you rank and where you should focus your marketing and SEO efforts.
Use Dental Implant Marketing SEO Techniques
A well-optimized website is more likely to be viewed as authoritative by Google, which will help it rank higher in search results. Assess existing website pages and optimize them for keywords like "dental implants," "dental implants near me," and "dental implant services" so that search engines display these pages. Create new content about dental implants, like FAQs and blog posts. Potential patients are more likely to find your practice in their searches if your website is strategically optimized to appeal to Google's algorithm.
Try This: Learn how your website performs with an SEO Audit Deep Dive.
Invest in Social Media Marketing
Leverage platforms like Facebook, Instagram, and Twitter to showcase success stories, before and after photos, and patient testimonials. Tailor content to resonate with an audience likely to consider dental implants, such as older adults or those with dental health issues. Social media marketing for dentists can drive engagement and improve your practice's visibility online. Create appealing graphics to share on social media to brand your practice and attract interest. Apps like Canva have plenty of options to create simple images. For more variety and to create a unified brand identity, consider using a custom graphic design service for your dental practice and services.
Create Professional Partnerships
Collaborate with other healthcare providers, such as general dentists who do not offer implant services, to receive referrals. Building a network of referring professionals can significantly increase your patient base.
Offer a Comprehensive Dental Implant Guide
Create a downloadable guide or e-book that covers everything a potential patient needs to know about dental implants, from the initial consultation to post-surgery care. This resource can be offered in exchange for an email address, helping you build your contact list for future marketing efforts.
Create an FAQ Video Series
Produce a series of short videos answering the most common questions about dental implants. Share these videos on your website, YouTube channel, and social media platforms to engage and educate potential patients. Use your dental social media accounts as marketing tools to post educational and informational content regularly.
Use Targeted Online Advertising
Use Google Ads and Facebook Ads to target specific demographics, such as age groups most likely to require dental implants. Use precise targeting tools to focus on local audiences and consumers most likely to search for dental health services.
Offer Virtual Consultations
Offer virtual consultations to reach potential patients who may be hesitant to visit the clinic for an initial consultation. Use these opportunities to educate them about dental implants and your personalized care. A virtual consultation can create a positive first impression for patients, making them more likely to schedule an in-person appointment.
Create Referral Programs
Encourage satisfied dental implant patients to refer friends and family by offering them incentives, such as discounts on future services or dental care products. Word-of-mouth remains a powerful marketing tool!
Participate in Community Engagement
Participate in local health fairs, seminars, and community events to increase visibility. Offer free dental implant consultations or informational brochures to educate the community about your services.
Blog About Dental Implants
You may have noticed that all the best dental websites have blogs. Online visibility is highly influenced by having quality, engaging content. Regular blogging can help your website rank higher in search results and direct potential patients to your website as they search for dental implant-related keywords.
Try This: We know that regular blogging can be time-consuming. To enjoy the benefits of blogging without the time commitment, get some professional copywriting help.
Get Positive Reviews From Dental Implant Patients
One of the most important ranking factors that Google and other search engines use to determine website rankings comes from reviews. Getting more reviews on your Google Business Profile tells the algorithm that your practice provides consistently high-quality care. When considering your dental implant marketing strategy, make reviews a priority. Ask patients to leave five-star reviews on your Google Business profile or use a dental reputation management tool to automate sending out requests and leaving replies.
Get Help From the Experts
Contact a reputable dental marketing company. As industry experts, these teams can create and execute dental implant marketing strategies custom-made for your practice's needs.
Dental Implant Marketing Key Takeaways
By applying marketing strategies to increase your visibility and online authority, you can attract more dental implant patients and communicate the value of implants. Leverage local SEO techniques, content creation, community outreach, and social media marketing to get the most out of your marketing efforts.
FAQ
How do you advertise dental implants?
The best way to advertise dental implants is to use a combination of digital marketing strategies like local SEO, social media marketing, content creation, and patient education.
How can I get more dental implant patients?
Focus on dental implant marketing strategies that will help patients find your practice and feel confident in your expertise. Use SEO, social media marketing, content creation, and Google Maps optimization to boost your practice's visibility.
How do I optimize my website for dental implants?
Update existing pages on your website with dental implant-related keywords. Write engaging new content like blog posts and FAQs optimized for those keywords, and create a technical SEO strategy for the backend of your website.