In this podcast episode, Shawn Zajas discusses the importance of differentiation and innovation in dentistry. He emphasizes that dentists often desire growth and the benefits of standing out in the market, but they tend to follow the same strategies and approaches as their peers.
Shawn acknowledges that while dentistry itself may not undergo rapid changes, advancements in technology offer new possibilities. However, he argues that marketing and customer experience can make a significant difference in the field. He highlights the success of dental practices that position themselves as dental spas, offering a unique and enjoyable experience for patients.
Shawn believes that focusing on the customer experience (CX) is crucial for thriving in the dental industry. He suggests that dentists should strive to architect and craft exceptional experiences for their patients, both during and beyond their time in the dental chair. He draws a parallel with the hospitality industry, particularly the Ritz Carlton, where staff members are trained to engage with guests on a personal level, creating a differentiated experience.
The host encourages dentists to view their patients as guests and approach their care accordingly. He advises thinking differently and finding ways to address the aspects of dentistry that dentists dislike, such as dealing with insurance. Shawn mentions two practice management companies that can help dentists transition to a fee-for-service model and escape the constraints of insurance-based practices.
Shawn shares his own experience in the dental industry, discussing his failed venture with a toothbrush company called RootsCause. He wanted to create a business that made a positive impact, similar to TOMS shoes. However, he admits that he lacked the necessary entrepreneurial mindset and struggled with fear of failure and uncertainty. He encourages listeners not to expect immediate success and to embrace the learning process, emphasizing the importance of failing fast and failing forward.
In conclusion, Shawn urges dentists to differentiate themselves, think innovatively, and take risks in order to shape the future of dentistry. He emphasizes the need to focus on the customer experience and chal