Marketing is a major factor that affects your dental business. However, using outdated and ineffective marketing strategies can do more harm than good. As you try to increase your dental business, be sure to avoid these dental marketing strategy mistakes.
- Keyword Stuffing: When search engines were a new thing, businesses could easily manipulate their website’s ranking in Google by stuffing as many keywords as they possibly could on a single page. Although this proved to be an effective technique in the earlier days of online marketing, it quickly became annoying, leading Google to introduce a sneaky tactic to avoid it. Now, if you stuff too many keywords into your page, not only can your page be demoted in the ranking, but Google can even penalize your website or remove it from their engine altogether.
- Not Building an Online Persona: Long before the internet was a common thing, people still used to visit dentists, right? So why do I need an online reputation to get customers now? Because things have changed drastically in the past few years. According to online reputation statistics, 90% of consumers read online reviews before visiting a business. Of these, 84% trust online reviews as much as personal recommendations. Considering that a large chunk of your potential customers will look you up online before even considering to check your address, it is a huge mistake to not build a good online persona.
- Sticking to the Same Strategy: Marketing strategies keep changing and improving by the second. And if you don’t keep up, your practice will suffer. N up-to-date marketing strategy is necessary for every business. Therefore, stop clinging on to the same strategy that worked in the past, and start paying attention to the current trends and how you can use them to your benefit.
A great decision you can make to improve your dental marketing strategy is to hire a dental marketing service. These people are experts in planning strategies that will increase the reach of your business. If you’re looking for a good dental marketing service, visit Pro Dental Designs now.