Dental patients know that if they aren’t completely satisfied with one dental practice, there is no shortage of others willing to provide quality dental care in addition to great customer service. Your dental patients expect a standard of care and service and if your office fails to meet these expectations, it can result in the loss of patients and referrals.
CUSTOMER SERVICE MISTAKES TO AVOID
Below are a few common customer service mistakes made in dental practices:
- Ignoring patients – Ignoring your dental patients is not acceptable. You and your staff should all remember this. Excellent customer service requires that you and your patients focus fully on your patients and their questions or concerns.
- Interrupting patients – We know that you may interrupt to make clarifications or to anticipate questions, but not allowing your patients to finish their thought can make you seem selfish, unfocused, and unlikable.
- Not helping with insurance – Patients don’t generally feel like insurance issues are their problem. If you’re not willing to help them with their insurance needs, they will easily be able to find an office that will. Patients find insurance to be confusing, so we suggest having a staff member who can help them better understand their insurance.
- Disagreeing with patients – Refusing to assist with simple requests or disagreeing with your patients is equal to saying that your office doesn’t value its patients. It’s important to go out of your way (within reason) to make sure your patients are comfortable, happy, and satisfied.
Here at Pro Dental Designs, your premier dental marketing company, we know one of the best ways to bring in new patients is through a successful marketing campaign. However, having good customer service can boost referrals to your office which is just as important.
For more information on how to bring in new patients and retain current patients, please contact Pro Dental Designs today.