In this episode I speak with the brilliant minds and creators of Divergent Dental and Dental Success Network: Michael Lomotan and Kevin Rossen. I recommend you bookmark this episode and have your team listen to it! It really ensures you on the appropriate metrics you need to look out for when looking at your data. We also talk about how squeeze more production out of your hygiene department, how to reduce no-shows, and the downfall of always discounting.
Host: Michael Arias
Website/ Business: The Dental Marketer, Ground Marketing Programs
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In this episode we talk with the one and only:
Guest: Michael Lomotan
Business Name: Dental Success Network
Social Media: Facebook | Instagram
Guest: Kevin Rossen
Business Name: Divergent Dental
Social Media: Facebook | Twitter
Key Points to look out for:
- Are you bringing in tons of new patients but somehow… not growing?
- Too many new patients take up chair time that you need for your unscheduled treatment.
- What are the most important metrics to look at?
- Asking the right questions about your data is almost more important than looking at what the data is/ means.
- How should you reduce patient cancellations?
Let me know what your takeaways are when you have finished listening to this episode and my question to you is:
Do you offer FREE or discounted services in your practice?

Guys!
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