Dental Marketing Mastery with Howie and Mark
Dental Marketing Mastery with Howie and Mark
In Dental Marketing Mastery, Howard Horrocks and Mark Dilatush discuss the ins and outs of dental marketing they have learned over the past 27 years.
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Mark D
Mark D

#66: Escaping Insurance Part 2

#66: Escaping Insurance Part 2

8/25/2017 9:00:00 AM   |   Comments: 0   |   Views: 44

"I love dealing with insurance companies!" -- No one ever. How do you transition into being an FFS practice? Mark and Howie explain!

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Podcast Highlights:

        
  • What is the average age of a practice that starts the transition?
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  • How many new patients per month is "safe" before you start?
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  • How long does the average transition take?
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  • The dangers of going cold turkey on insurance
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  • The team-oriented approach
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  • How much of your revenue comes from insurance?
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  • Promoting your practice during and after the transition
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  • Which insurance companies to you get rid of first?
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  • Celebrating the small wins
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  • Targeting the right kind of patient
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  • Setting the right foundation of internal marketing, internet marketing, and SEO
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  • Where should you be promoting?
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  • Online scheduling and being convenient
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