Growing your dental practice can be significantly boosted by leveraging your existing patients, especially those who own businesses. Here’s how you can approach these patients, offer group discounts, and build on the trust you already have to expand your membership program.
Identifying Business-Owning Patients
Analyzing Patient Records
Start by reviewing patient records to identify those who own businesses. This can be done manually or with the help of practice management software. Ensure you comply with privacy regulations while using this data.
Networking and Conversations
Encourage your staff to engage in conversations with patients to discover who owns businesses. Train them to note these details subtly during interactions, without making patients feel uncomfortable.
Approaching Business-Owning Patients
Personal Outreach
Once identified, approach these patients with a personal touch. Start by discussing the benefits of a dental membership plan for their business and employees. Personalize the conversation to make it relevant to their needs and concerns.
Group Discounts and Incentives
Offer group discounts for businesses that sign up multiple employees. For example, provide a discounted rate if a certain number of employees enroll. This not only makes it more appealing but also encourages bulk sign-ups.
Building on Existing Trust
Leveraging Established Relationships
Use the trust you've built with these patients to your advantage. Explain how the membership program can benefit their business, ensuring they understand that this is an extension of the care and service they already appreciate.
Personalized Offers
Create tailored membership plans and special offers for business-owning patients. Highlight the unique benefits their business and employees will receive, which can include discounts, priority appointments, or additional services [oai_citation:3,Dental Patient Loyalty: Leveraging Your Existing Patients](https://dentalpracticesolutions.com/dental-patient-loyalty-leveraging-your-existing-patients-for-dental-practice-growth/) [oai_citation:4,10 Best Patient Loyalty Program For Dental Practice Growth - Drlogy](https://drlogy.com/blog/patient-loyalty-program-for-dental-practice).
Marketing the Group Discounts
Digital Marketing
Promote your group discounts through digital channels. Use your website, social media, and email newsletters to spread the word. Ensure your messages highlight the value and savings these plans offer.
In-Practice Promotion
Utilize in-practice marketing materials such as posters, brochures, and direct communication from your staff. Make sure every patient who walks in is aware of the special offers available for businesses [oai_citation:5,9 Guaranteed Ways to Attract More Patients to Your Dental Clinic! - Blog](https://www.practicebuilders.com/blog/9-guaranteed-ways-to-attract-more-patients-to-your-dental-clinic/) [oai_citation:6,How to Grow Your Dental Practice: 6 Strategies that Work](https://www.getdeardoc.com/post/how-to-grow-a-dental-practice).
Using a Dental Membership Plan
Offering Better Than Dental Insurance
A dental membership plan can be a powerful tool in attracting business owners and their employees. Unlike traditional dental insurance, membership plans can offer more flexibility and direct benefits, making them an attractive alternative. These plans provide comprehensive coverage for routine and preventive care, often at a lower cost and with fewer restrictions than typical insurance policies .
Benefits for Employers and Employees
Employers can offer dental membership plans as an employee benefit, which can help in attracting and retaining talent. Employees get access to high-quality dental care with predictable costs, improving their overall health and satisfaction. This model also eliminates the administrative burdens associated with insurance claims, making it easier for both the practice and the patients.
Follow-Up Strategies
Regular Check-Ins
Maintain regular follow-ups with business-owning patients. Use these check-ins to ensure they are satisfied with the services and to remind them of the benefits of the membership plan.
Feedback and Adjustments
Collect feedback from these patients to understand their needs better and make necessary adjustments to your plans. This feedback loop helps in improving your services and ensuring continued satisfaction [oai_citation:7,Dental Patient Loyalty: Leveraging Your Existing Patients](https://dentalpracticesolutions.com/dental-patient-loyalty-leveraging-your-existing-patients-for-dental-practice-growth/).
Conclusion
Leveraging existing patients who own businesses is a strategic and cost-effective way to grow your dental practice. By identifying these patients, offering personalized outreach and group discounts, and using regular follow-ups, you can expand your membership program significantly. Start building on the trust you already have and watch your practice thrive through the positive experiences of satisfied patients.
For more insights and detailed strategies on growing your dental practice, check out resources from BoomCloud, which offers comprehensive guides on patient referral programs and enhancing patient experiences. These strategies have been proven effective in numerous practices and can help you achieve similar success.
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Jordon Comstock Bio:
Jordon Comstock, CEO and founder of BoomCloud is revolutionizing dental and vision care with innovative membership plans. With a strong background in healthcare administration and a passion for revolutionary solutions, Jordon has guided dental practices toward financial stability and better patient care. His leadership has shifted thousands of practices from traditional insurance to membership-based models, boosting revenue and patient satisfaction. Under his direction, BoomCloud has become a pioneer in healthcare, transforming dental and vision care and setting new standards for service access and delivery. As a recognized leader, Jordon’s strategies and dedication to improving healthcare access and affordability are inspiring healthcare practices.