“It doesn’t matter how good you are if you don’t have people sitting in your chairs.” ~Dr. Bruce B. Baird
So, you’re a great communicator with fantastic technical skills? That’s awesome. But none of that matters if you don’t have people in your chairs.
I’ve seen this over the years. A dentist has all of these skills, but they don’t know how to get people in the door. Maybe you’re in the mindset that I was early in my career: People will come if I provide it. Well, that’s not always the case.
Think about it this way. If you don’t tell anyone what you do, how will they know? Marketing is your way of telling the world how you can help them. And here’s a little insider secret, you can control who walks through your doors by marketing to the people who need the procedures you love to do.
Join me for the second half of this two-part series about dental practice management where I unpack the final two areas of dental practice management – marketing and patient acquisition & risk management – and share:
- How to think about marketing for your business
- The power of building a reputation as the best
- Risk management strategies to protect your business
https://productivedentist.com/podcasts/the-productive-dentist-podcast/episode-217-requested-replay-how-do-they-know-what-you-do/
How Do They Know What You Do?