RevUp Dental

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Blog By:
Nick Fotache

So, how can you build the trust needed on your website to prompt a potential patient to pick up the phone and call your practice? One effective method is to answer their questions on camera!

What Is An FAQ Video?

An FAQ video is a short and informative video lasting anywhere from 2 to 5 minutes. In these videos, dentists take the opportunity to explain particular dental procedures or tackle frequently asked questions that are commonly searched for on platforms like Google.

Step 1: Choose The Right Topic

Start by choosing a topic that aligns with your services or practice. Think about frequently asked questions that patients often have, like:

- Invisalign vs. Braces
- Dental Implants vs. Dentures
- Kid-Friendly Dentistry
- Wisdom Teeth
- Dental Veneers
- Teeth Whitening

If you’re unsure about what topics to cover, you can utilize the valuable resource of AnswerThePublic.com. It’s a straightforward process—just enter the name of the service you’re interested in, such as “Invisalign” or “Dental Implants,” and specify your preferred country and language.

After hitting the search button, you’ll be presented with a comprehensive list of the most frequently asked questions related to these services, making it a breeze to pinpoint relevant topics for your FAQ videos.

Step 2: Prepare For Video Shooting

Prepare for video shooting by taking the following steps:

- Ensure your phone's video settings are optimized for high-quality recording.
- Use your phone in landscape mode (horizontal) rather than portrait (vertical).
- Choose a quiet, well-lit room with natural light.
- Ensure your face is well-illuminated, and avoid harsh backlighting.
- Have a staff member film you or place the phone on a stable surface, ideally at eye level. If a staff member is recording, they should minimize unnecessary movement during filming.

Step 3: Keep It Natural

To create a successful FAQ video, focus on being natural and engaging:

Step 4: Sending FAQ Videos

To ensure your video maintains its quality during sharing, avoid emailing or using messaging apps that may reduce video quality. Instead, use platforms like Google Drive, Dropbox, or WeTransfer to guarantee that your video looks its best when shared.

Examples From Our Clients

Here are a few videos made by our clients. Take a moment to watch them and observe how they’ve seamlessly put the above steps into practice. These videos serve as practical examples of how to create engaging FAQ content for your patients.