RevUp Dental
RevUp Dental
Is your dental practice stuck growing? It's not your dental skills holding you back, it's what's happening under the hood. RevUp shows you where you're losing patients and fixes it with proven systems, training and marketing that makes you money.
Blog By:
Nick Fotache
Nick Fotache

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Top 5 Features Every Dental Website Must Have
Is Your Dental Website Working For You or Against You? Thinking about revamping your dental website? Whether you're opening a brand-new practice or giving your current site a much-needed refresh, your online presence isn’t optional, it’s crucial. In today’s digital-first world, your website...  Read More
Every dentist is interested in attracting those high-value cosmetic cases—the smile makeovers, full-mouth rehabs, and comprehensive Invisalign and veneer packages. These are the kinds of treatments that can range from $15,000 to $25,000 or more. And the good news is, the patients looking for this...  Read More
Too many dentists are confident their staff is excellent, believing there’s no way they would book fewer than 8 out of 10 patients calling. It’s a comforting thought, but here’s the reality: Based on our data, we can assure you that this is often far from the truth. In fact, we’ve received...  Read More
Trump’s Tariffs: A Threat to Your Dental Practice or a Hidden Opportunity?
There has been a lot of talk about how Trump’s tariffs could affect the dental industry, especially for practices in Canada. But is this something dentists should panic about? Or is there a hidden opportunity buried in all the uncertainty? In a recent webinar that we did, industry veterans Bill...  Read More
Why the Right Receptionist Matters You might be the best dentist in your area: delivering exceptional care, mastering complex procedures, but long before a patient ever sits in your chair, their experience is shaped by your front desk. Your receptionist is the first voice a patient hears, the...  Read More
How to DOUBLE Your New Patient Flow in 2025
If you're like most dentists, you've probably been told that the way to grow your practice is to do more marketing—more SEO, more social media, more flyers, maybe even a flashier website. And while those can help, they’re not the biggest opportunity you're missing. In fact, most practices...  Read More
How a Dental Receptionist Should Answer the Price Question
Let’s face it—when someone calls your dental office and the first thing they ask is “How much does it cost?”, it can feel like they’re just shopping around. But here’s the truth: most of the time, they’re not trying to price-match like they’re buying a toaster.  They’re just unsure of what else...  Read More
Categories: Marketing
In 2025, social media marketing continues to evolve, but one thing remains true: most dental practices are still doing Facebook completely wrong. We’ve been critical of Facebook advertising in the past, not because it’s ineffective, but because most dentists treat it like Google Ads. They throw...  Read More
Categories: Marketing
Let’s be honest: dental practice marketing isn't getting any easier. More clinics are opening up, all targeting the same group of patients in your area. The result? Intense competition, making it harder for you to stand out. A few years ago, spending $500 to $1,000 per month on ads might have been...  Read More
Categories: Marketing
AI Dental Receptionists - The Latest Grift Dental AI receptionists are everywhere right now. If you’re a dentist, I can almost guarantee that you’ve been hit up by multiple companies through email, phone calls, or ads, pitching their “revolutionary” AI receptionist that’s supposedly going to...  Read More
Many dental offices believe that the way to get more patients is to ramp up marketing, whether that’s through dental SEO, Google Ads, social media, or flyers. While marketing is essential, it isn’t always the most effective or affordable way to increase patient flow. In reality, most dental...  Read More
Categories: Marketing
If you’re thinking about running a dental PPC campaign to attract more patients to your practice, you may have questions such as: - “Is it effective in attracting new patients?” - “How quickly can I expect to see results?” - “What’s a good budget?” - “How does it compare to flyers?"  In this...  Read More
Categories: Marketing
Canadian Dental Care Plan: Success or Failure?
The Canada Dental Care Plan (CDCP) is making waves across the dental industry. By providing more affordable dental care to many Canadians, it aims to expand access to much-needed treatments. But the CDCP has left many dental professionals asking questions: Is this good for my practice? How will it...  Read More
The 6 Best Dental Practice Marketing Strategies in 2024
In today’s world, the field of dentistry has become fiercely competitive. It feels like there’s a dental practice on every street corner, each one vying for the same goal: attracting more patients. The key to thriving in this saturated market is not just about being a skilled dentist, but about...  Read More
Categories: Marketing
Dental Practice SEO: Keyword Research
  You may have heard how crucial it is to enhance the SEO of your dental website to boost its Google rankings. But what does that involve? We want to demystify this process, helping dentists understand exactly what goes on behind the scenes to improve your website's visibility. In this article,...  Read More
Categories: Marketing
Should Your Dental Practice Invest in Social Media Ads?
Deciding where to spend your marketing money can be tricky, especially when it comes to social media like Facebook and Instagram. These platforms are everywhere, so it might seem like a good idea to advertise there. But it’s important to think about whether this is really the best way to use...  Read More
Categories: Marketing
What do Dental Practice Buyers Look For?
  If you're thinking about selling your dental office in the next three to five years, you'll want to make sure you focus on the right things to increase its value. It's like getting a house ready to sell; some updates are more worthwhile than others.   Key Areas to Focus On: Patient Numbers and...  Read More
Are Financial Incentives for Staff a Good Idea?
In dental offices, using financial rewards to motivate staff can be quite beneficial. This strategy has led some practices to see great improvements, like getting more Google reviews or booking more treatments. However, if not handled carefully, this approach can cause problems, such as...  Read More
Critical Mistakes to Avoid for Successful Practice Acquisition
Buying a dental practice? That's a big move! It's exciting, sure, but there are also a lot of pitfalls you might not see coming. Let's dive into the key mistakes you should dodge to make your practice acquisition a great success. Look Beyond the Shiny Exterior When you're on the hunt for a...  Read More
Categories: Marketing
How to Book Bigger Cosmetic Cases
Dr. Galen Dietrich, the CEO of  shares invaluable insights on how dentists can grow their practices by focusing on the emotional side of patient care, the importance of high-quality before and after photos, and the power of virtual consultations. Dr. Dietrich is a dentist who understands that...  Read More
Categories: Marketing
Naming Your Dental Practice - What Works Best for Marketing?
  Selecting the right name for your dental practice is more than just a creative exercise—it's a strategic decision that impacts your brand's identity, online presence, and overall success. In the vast landscape of dental services, how you name your practice can significantly influence patient...  Read More
Categories: Marketing
Increase Your Practice Value And Ownership Experience
In the dynamic world of dentistry, owning a practice that is both valuable and marketable is crucial, not just for when the time comes to sell but for overall career satisfaction and financial success. We had the opportunity to sit down with Barb Johns, an experienced broker with Henry Schein -...  Read More
Categories: Marketing
Optimizing Phone Conversations to Book More New Patients
In the competitive realm of dentistry, the ability to transform phone inquiries into confirmed appointments is crucial. By analyzing an extensive array of calls from practices across North America, we've pinpointed key communication strategies that enhance conversion rates. These insights reveal...  Read More
The Top 5 Dental Receptionist Mistakes
In the dynamic world of dental practice, the reception desk acts as the frontline of patient interaction and plays a pivotal role in shaping the patient experience. Unfortunately, common mistakes made by receptionists can silently drain your practice's revenue, potentially costing over...  Read More
In today's digital age, the first interaction a potential patient has with your practice is likely through a Google search. Imagine a patient new to the area or someone in urgent need of dental care. They turn to Google, type in "dentist near me," and are immediately presented with a list of...  Read More
Categories: Marketing
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