A Google Business profile is an essential tool for any modern business, but especially dental practices. Dentists have to compete in a marketplace with high saturation; any given city will often have dozens of dental practices, even into the hundreds. Many dentists respond with highly localized marketing efforts, targeting their specific part of town and the surrounding areas.
Google Maps makes this process straightforward with clean, intuitive design and ease of use. When it comes to promoting a specific service like dental implants, there are many tactics you can use to beef up your Google Business profile and attract those high-value dental implant patients.
Take Care of Your Google Business Fundamentals
Before worrying about dental implants specifically, your first step should be ensuring that you have a strong Google Business profile in general. When setting up your profile, the first things you should do are:
- Make sure your profile has your accurate, up-to-date business name, address, and phone number. Double-check to make sure that the info on your website matches your Google Business info.
- Post pictures of your storefront, staff, and services. The more good pictures, the better.
- Encourage patients to leave reviews.
Include the Keyword “Dental Implants” Throughout Your Profile
When you seed any keyword on your Google Business profile, you’re sending a signal to Google to rank you higher for that keyword. Since you’re trying to attract dental implant patients, include the keyword “dental implants” in these key places:
- Your category. Google allows you to add multiple business categories and set one as your primary. Though your primary category should usually be “dentist,” consider adding more categories, such as “dental implants provider” and “dental implants periodontist.”
- Your business description. Mention dental implants, though make sure you work the keyword into the content naturally and only use it once or twice to avoid looking spammy.
- Your list of services. Add dental implants, as well as any other services you want to promote.
- Your updates. Google Business updates are a lot like social media posts. They include a description, picture, and link. Do some dental implant-themed posts on a regular schedule and link them to relevant pages or blogs on your website.
- Your reviews. Though you don’t directly control these, your patients can help you out. If they got dental implants, ask them to mention that in their review. Keywords from reviews actually do have an impact on Google search results.
Build Pages and Blogs on Your Website
Every aspect of your SEO is tied together. Better Google Maps performance will boost your website, and a better website will boost your Google Maps performance.
Build a Dental Implants page on your website and flesh it out with lengthy, original, informative content with plenty of headings and images. Post several blogs relating to dental implants, and space out your posting schedule so Google knows you’re not after a one-time boost, but a long-term improvement in your rankings. Flooding the zone with ten blogs at once is not very effective; posting one blog a week for ten weeks is a better tactic.
Dental Implant SEO on Google Maps
With concerted effort and relentless focus on that “dental implants” keyword, you can improve your Google Maps rankings and bring in more patients. Dentists need strong SEO more than almost any other category of small business, just to compete and stand out. Follow the tips outlined in this article and take your SEO into your own hands.