Change is constant, especially in the dental industry. Practices must constantly evaluate their business and innovate in order to stay ahead of the curve.
Here are some tips that will help you reach more patients and stay up-to-date with their evolving needs:
Onsite Amenities
Too often, dental practices make the mistake of appearing far too clinical. Consider making patients feel like they are a guest in your home. Remember, they are often anxious about their visit and they want to feel comfortable while they are in your office.
Welcome them with modern, innovative amenities like heated massage chairs in the examination room. Keep them comfortable by providing throw blankets and pillows. TVs installed on the ceilings and complimentary earphones can offer a safe distraction while you perform the procedure.
Dental Insurance Coverage
Many patients are turned off at the thought of visiting a dentist who is out-of-network. Whether you decide to be in-network with more plans or use targeted marketing for successful out-of-network care, you can open the door to many potential patients that may have gone elsewhere.
Many potential patients do not have a work-based dental benefits plan. Consider offering monthly payment plans, financing, or working with a third-party to provide affordable options in these cases.
When presented with an opportunity to receive care within their budget, the patients who lack insurance will be more likely to accept treatment.
New Technology
Upgraded equipment and modern technology can be a game-changer for many practices. Whether offering a quicker, more comfortable experience or ensuring a safe and effective treatment at a lower cost, employing the latest advances can help a dental practice expand while targeting patients who are anxious or have a tighter budget.
Bolstered Online Presence
The Internet provides nearly limitless ways to target and reach prospective patients in any area. Encourage them to learn more about the practice, schedule a visit, and ask questions through a branded website, social media channels, and other online resources.
In today’s economy, digital marketing is a must!
Don’t let a practice fall into the past – stay relevant by putting these advances to work. If you have questions, please visit https://identitydental.com/grace/ to schedule a complimentary marketing planning session.
We’ll discuss your specific growth goals and present a plan that considers your:
- New Patient Goals
- Brand / Reputation
- Ideal New Patient
- Capacity
- Current Marketing and New Patient Flow
- Budget