Exploring Innovation, Marketing, and Technology with Gary Bird

Exploring Innovation, Marketing, and Technology with Gary Bird

7/14/2023 12:55:54 PM   |   Comments: 0   |   Views: 61
In a thought-provoking podcast episode, Shawn Zajas sits down with Gary Bird of SMC National to discuss the intricacies of innovation in the dental industry. The conversation delves into the challenges and opportunities that dentists face, particularly in the realms of marketing and technology. As Gary shares his personal journey, it becomes evident that his accidental entry into the dental industry through marketing eventually led him to focus exclusively on working with dentists. 

One of the pressing issues raised during the discussion is the outdated technology systems prevalent in dental practices. Gary highlights the difficulties practitioners encounter in accessing and analyzing data due to these archaic systems. To revolutionize patient care, he emphasizes the importance of integrating customer relationship management (CRM) systems into dentistry. By harnessing the power of CRM technology, dental professionals can enhance their understanding of patients' needs and deliver personalized, efficient care. 

Throughout the conversation, Gary emphasizes the need for mindset shifts and belief sets to drive innovation within the dental industry. He recounts two significant shifts he experienced over the past decade. The first was his initial skepticism towards the importance of culture in business. Previously, Gary believed that winning was the ultimate goal, dismissing the significance of fostering a positive and cohesive culture. However, as his team grew, he recognized the limitations of his previous mindset and began hyper-focusing on creating a work environment where people genuinely wanted to be and retire from. 

The second mindset shift Gary embraced was the concept of extreme ownership. Previously, he would attribute failures or setbacks in the business to external factors, such as the team or technology. However, he realized that true leadership necessitated taking responsibility for outcomes and evaluating what changes he needed to make within himself to inspire and attract others. This transformative shift empowered Gary to make the necessary adjustments and improve the overall success of SMC National. 

Embracing failure and maintaining an infinite game mindset emerged as crucial themes throughout the conversation. Gary acknowledges that not every endeavor will yield the desired results, particularly when it comes to innovating within SMC National. However, he stresses the importance of learning from failures, making the necessary adjustments, and continually striving to improve. Failure is seen as an inherent part of the innovation process, and a growth mindset, coupled with a commitment to daily progress, is viewed as essential for long-term success. 

As the conversation nears its end, Shawn prompts Gary to share details about the services offered by SMC National and his involvement in other initiatives. Gary explains that SMC National functions as a growth partner for dental offices, helping them develop comprehensive strategies to achieve their growth goals. Instead of focusing on individual services like website building or social media posting, SMC National prioritizes providing comprehensive plans and infrastructure support. Additionally, Gary mentions hosting events that provide valuable insights into marketing and operations for dental practices. He also leads a marketing mastermind where he shares his expertise and addresses questions from marketing agencies. 

While specific predictions about the future of the dental industry were not explicitly mentioned in the provided conversation, Gary emphasizes the importance of innovation and staying ahead of industry trends. Dentists are encouraged to adopt a mindset of continuous improvement and consider expanding their impact beyond their dental practices by exploring opportunities like speaking engagements or starting their own ventures. 

In summary, the podcast episode offers a deep dive into the challenges and potential of innovation in the dental industry. It sheds light on the importance of integrating CRM systems, embracing a positive culture, taking extreme ownership, and maintaining an infinite game mindset. Through the insights shared by Gary Byrd, listeners gain a glimpse into the future of dentistry and the role that innovation, technology, and marketing will play in shaping the industry. 

More about Gary: https://innovationindentistry.com/innovator/gary-bird
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