Podcast Episode #363: Daisy McCarty – Your Brand Messaging – Differentiation in a Commoditized Marketplace
Episode #363: Dentist Freedom Blueprint Podcast
Daisy McCarty – Your Brand Messaging – Differentiation in a Commoditized Marketplace
I’m excited to have Daisy McCarty on the show today so she can give us some insight into branding, messaging, and how to set yourself apart from the crowd. Daisy is a branding and marketing strategist and FCO of the Marketing Blender. In this episode, she gives us her take on the dental marketing scene so we can gain insight into what we might be missing (especially when it comes to branding) and where we can step up our game.
Most of us think of branding as a tagline or a logo, but Daisy lays down a definition that is so much more. She shares why you need to intentionally and consistently cultivate your brand story, rather than assuming it’s a one-and-done situation. You will hear how to deep dive into getting to know your audience, how branding can change with the stages of your business, what makes a brand work, and what you can do now to start leveling up your branding.
Minute Markers:
2:02 – Daisy’s expertise and focus area in marketing and branding.
3:14 – Why branding is more than a tagline or logo.
4:32 – What makes a brand work and the different aspects that can go into branding.
5:45 – The difference in sensitivity to healthcare branding.
8:46 – The importance of differentiation.
10:24 – How to identify a persona.
13:32 – Ways to show up and communicate your brand story.
18:01 – How vision, mission, and values come into play.
20:44 – How to get feedback and reviews.
23:58 – Opportunities many dental practices miss.
28:35 – The best place to start if you want to improve your branding.
Featured on the Show:
Daisy McCarty: LinkedIn
The Marketing Blender
What’s Your Next? by David Phelps
P.S. Whenever you’re ready, here are some other ways I can help fast track you to your Freedom goal (you’re closer than you think) :
In this episode, we finish up the second part of my interview with Rob Swanson and his eight rules of investing. (If you haven’t listened to part 1, be sure to go back and give that a listen before jumping into this one.) Today, we pick up where we left off, covering rules four through eight and talking about everything from decision-making to cash flow and risk reduction.
Listen in as Rob shares his incredible insight and experience in real estate and investing to give us a few rules that help make our decisions and investments more solid. You will hear about the importance of looking at margins before buying and what boxes need to be checked when it comes to predicting a solid income stream. Rob also discusses how to define and mitigate the different risks involved so that you can come out on top.
Alastair MacDonald is a private advisor to established entrepreneurs, investors, and business owners, as well as a TEDx speaker who lectures on economic, social, and financial forecasts. Join me today to hear part two of our conversation at the Freedom Founders Mastermind, where we dive into the concept of certainty, how to hedge against a volatile economy, and why the abdication model is no longer one that works.
Listen in to learn the reasons why Alastair is not worried about consumer price inflation (and what he’s really worried about instead) and why the 401(k) is not always the investment that it is made out to be. You’ll learn why he is most concerned about the issue of division and polarity in the Western world, why your business is your best asset in a volatile economy, and how you can maintain its viability to weather the most intense economic storm.
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If you’re committed to Freedom, but still building a practice, paying down school debt, or growing investment capital, our hands-on Freedom Blueprint Workshops are your entrance ramp onto the fast track! Visit www.freedomfounders.com/workshop to claim your seat!
3. Apply To Visit The Mastermind:
If you’d like to join dozens of dentists, docs, and practice professionals on the fast track to Freedom (5-7 years max), visit www.freedomfounders.com/step-1 to apply for a seat.
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If you’d like to work directly with me and a small group of my closest investment colleagues, with direct access to the dealmakers and asset classes that I invest in, just send a message to my Executive Assistant (Lindsey@FreedomFounders.com), and put “Fast Access” in the subject line. Or, call (972) 203-6960 Ext 144 and leave a brief voicemail for Lindsey. Let her know you’re interested in the Fast Access program – we’ll set up a time with you to talk, find out about your goals, and see if there is a fit.