Introduction

Your online reputation has the capability to make or break things for your dental practice. If you have recently launched your dental clinic, you might want to know why you need online reviews for your dental practice. Well, stay tuned as you are about to get an answer. By the way, are you aware that more than 68 percent of consumers prefer checking online reviews before choosing a local service?

In fact, 91% of people trust online reviews as much as they trust their friends. It is evident that the more reviews your dental practice has, the better it is.

Significance of Online Reviews

57% feel that they would prefer a business with more than 4-star reviews.

Proactively gathering a lot of positive and authentic reviews on a consistent basis should be a part of your plan. The impact of online reviews is powerful as prospective patients are more likely to call a dental practice with a lot of positive reviews, and they are more likely to schedule and keep their appointment.

How Many Reviews for Generating Consumer Trust?

This one can be tricky because people have varying preferences. One person might be okay with a business having four ratings with 15 reviews, whereas, the other might not be satisfied even if your clinic has a couple of hundred positive feedbacks. Although word of mouth marketing still remains one of consumers’ primary decision-making influencers, 85 percent of them trust stranger reviews as well.

A study revealed that 28 percent of consumers read two to three business reviews before taking action, whereas 36 percent consider four to six reviews. Therefore, close to 65 percent of consumers will trust your service if your clinic has six or more reviews, and the more you have, the better it is.

How Many Reviews for Increasing Website Traffic?

If you have a website for your dentistry practice which enables the visitors to make direct appointments, you will need to ensure it attracts more traffic. Google reviews can play a crucial role in increasing website traffic as well, and if your clinic achieves more than 100 reviews, it can boost your website traffic by 37 percent.

Google Reviews to Boost Online Reputation

When a potential patient searches for dental practices online, the positive reviews help your practice to rank higher on Google.

To show up on local searches, you needed at least five reviews on Google. However, in recent updates, Google has reduced this number to two; thus, if your dentistry clinic has a couple of reviews, you’ll show up on Google’s local search. However, three to five reviews will not be enough to attract potential customers. As a general rule, you will need more positive reviews than your competitors, and in most cases, you will have certain competitors with more reviews.

You can also apply the Google seller rating algorithm for your local business; if your dentistry clinic has more than 150 unique reviews with an overall rating of more than 3.5, you are good to go.

However, it is essential to consider the fact that Google also adds reviews from other websites when your business appears in the search listing. Therefore, it is crucial to managing your reviews across all major platforms to ensure your patients consider you as a reliable service provider.

How to Get Unique Online Reviews From Patients?

1. Provide excellent customer service.

It’s important to look after the patient and this certainly has to be the most important factor. If you want your patients to give you positive feedback, you will have to give them a wonderful experience.

2. Send personalized emails

Personalized emails always work in favor of businesses. You can thank your patients by sending emails after they visited your practice. Emails will not only enable effective communication but will also add a personal touch, which can earn you positive reviews.

3. Offer incentives in the form of gift cards or coupons.

It is very common that patients might not leave an online review even though they loved your practice. This means that they lack motivation and to bridge that gap you can offer them incentives in the form of gift cards or a free dental checkup. It won’t look like a bribe because it will make your patients feel like you actually care for them and that you have a follow-up routine.

4. Ask them directly to give reviews

Sometimes asking directly for patient reviews can also work. You can easily message them and ask them that if they liked your service they can just post a review online on various platforms like Google, Yelp, Facebook, etc.

Practicedilly Makes It Easier to Get Unique and Authentic Online Reviews

We understand how important it is to have a good online reputation nowadays. That’s why our cloud-based patient engagement platform has one of the features which can help you get online reviews quite easily.

PracticeDilly automatically sends personalized review requests to your patients and invites them to write reviews directly on the online platforms that matter the most.

You can also grow your online reviews and at the same time find new patients for your dental practice.

Click here to sign up for a free trial and use our software for free for 30 days.

# Online Reputation
# Dental Marketing
# Google Reviews
# PracticeDilly