To improve your dental
business, you must understand the importance of dental patient marketing. It is
not easy to attract new patients and keep the existing ones as there is a lot
of competition. To grow your practice, you need to pay attention to dental
marketing.
The difficulty is knowing
exactly how to do that. There are various methods to promote your dental
business using a small budget. Here are the most effective dental marketing
strategies for you to attract new patients and keep the existing ones.
Get Involved with the Local Community
Community plays an
important role in every business. You should involve yourself with the local
community to get recognized. Try to attend local festivals or sponsor a popular
league team to get noticed, for example. You could share your knowledge by
giving a lecture at a local dental college, which helps you to grow your
relationship with the locals. Engaging with people is a brilliant way to
attract new patients.
Use Social media to build a Community
Social media is a
great, free tool to communicate with your patients. Try to make a presence by
posting regularly. Update your Facebook page regularly so that your followers
can get updates and share dental tips with your patients who are following you
on social media.
Fill in all of the
information such as your website link, working hours and the address of your
clinic so that people can easily find you when they need a dentist.
Create a Well-Designed Website
Create a website that
is well designed, organized, and easy to navigate. Your maximum patients will
come from your website and it will leave a great impression on their minds so
your website must look professional and well designed.
Use Local SEO
What is the use of the
website if no one can find it when they enter the related search query? So, to make your business visible for your
patients online you need local SEO. LocalSEO is something that works with local keywords. There is no point in your
website appearing on top of the keywords ‘Chicago dentist’ if your business is located
in NewYork. Local SEO helps you to get the local traffic to your website.
As a brief example, Aligners USA is a clear aligners website that helps people across the United States
decide on the best provider. They don’t have physical locations so they can
target users across the whole country who are looking for impartial advice.
Use Content Marketing to Offer Value to your
website
People like to read,
so you can utilize content marketing like blogs, FAQ and guest posting to
convert your readers into your patients. Add new content to your website so
that your patients can read new content and search engines can crawl your
website every time they visit your website. To promote your website, you can
also start a blog and share your website link in it.
Run AdWords Campaigns
Google AdWords is a
good way to convert visitors into leads. The ads are displayed at the top of
the page and users find your website when they enter certain search phrases.
You can use geographical based keywords to get more visitors, depending on your
location.
Send Appointment Reminders to your patients
We know that you want
to attract the new patients but what is the benefit of attracting these while
you are not servicing the existing ones sufficiently. To keep your existing
patients, you could send them appointment reminders by phone, email or even
SMS.
Send Newsletters
Newsletters are just
like blog posts that contain valuable information but instead of posting them
on the website; they’re sent to the people who have subscribed to your newsletter.
It can turn a reader into a patient.
Give your patients the
option to unsubscribe from the newsletter by adding an unsubscribe link and add
frequency options.