How to Market For Dental Crowns
When people hear the word “dental crown,” a sudden rush of anxiety fills their mind and body, especially when it’s the first time they’re being offered dental crown services from their dentist. Most people typically are alarmed at the suggestion simply because they think they’re losing their tooth but that’s not the case at all. In fact, dental crowns are designed to save your tooth. Typically, after people finally calm down and get their composure, the very next thing they want to know is “what’s a dental crown, exactly?”
Dental Crowns: What are They?
A dental crown is a covering that matches the shape of your tooth and goes over your damaged tooth to help it get back to its original state. Thanks to modern technology, the process of getting dental crowns are practically painless and they allow you to keep your own teeth, even if it’s damaged. It’s actually a pretty common procedure that people get done to protect their teeth. If people were more aware of the actual purpose of dental crowns, people would be more open to the option of getting them… this is where the problem lies; the misconceptions.
Misconceptions About Dental Crowns
Have you ever noticed that a lot of the things we fear are based on things we’ve heard from other people or things we’ve read on the internet? Those are the biggest causes of misconceptions in people, and it’s safe to say that people definitely have misconceptions about dental crowns that are not even true.
According to multiple dental practices, some of the biggest misconceptions about dental crowns include:
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Dental crowns are only used for cosmetic dentistry. Again, this also couldn’t be further from the truth. Sure, dental crowns are a big part of cosmetic dentistry but dental crowns also play a pivotal role in restorative dentistry as well. Dental crowns help save damaged, cracked, or chipped teeth, allowing you to hang on to your original tooth.
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Dental crowns break easily. It might seem like dental crowns will break easily but that’s not the case at all. Because dental crowns are made for your teeth, and your teeth are made for grinding food, your dental crowns have to be made just as durable to grind food. Don’t let the fear of crowns breaking scare you out of the service.
These misconceptions floating around about not just dental crowns but dental services, in general, have people afraid of going to the dentist altogether. Whether you’re trying to get new patients or provide more services to your current patients, you’re going to need to implement some effective marketing efforts.
Marketing to New Patients: Get Them in the Door First
Although dental crowns are your main marketing focus, dental crowns are too specific of a service to be able to target a large enough audience and get people in your door. Just think about it… people already don’t know what dental crowns are or what they’re for so trying to market for them will go right over their head.
One of the best ways to get new patients in your door for dental crowns is to promote all your general services. Why? Mainly because people don’t even know they need dental crowns. If you can get them in the door for a general cleaning, you can then recommend the dental crown services to them. It’s at that moment that you’ll have a higher chance of getting them to agree to the services.
Marketing to New Patients: Invest Heavily in Dental SEO Services
In this day and age with technology at everyone’s fingertips, people are no longer so reliant on dentist referrals for certain procedures when they can hop on the internet and find a dentist themselves. These types of potential patients are called “self-referred” patients. We’ve spoken on these types of patients before but if a self-referred patient comes into a dental practice for dental services, then just know that dental practice has impeccable service, people have written great reviews about them, and they’ve invested in dental SEO services.
You can best believe that before these self-referred patients set foot inside a dental practice, they’ve looked up the practice online and checked out that practice’s reviews. According to inc.com, 80% of people will completely change their minds on a product or service based on negative reviews they read online. So, note to self, provide great quality services to your patients and they’ll leave you great reviews!
On top of that, you need to invest in Dental SEO service so that when potential patients look up various dental services, your practice will appear first and they’ll check out your great reviews and make an appointment to be seen. At Dental Marketing Specialist, it’s our mission to get your dental site optimized and grow your practice without having to increase your budget. By letting us optimize your site, potentially new patients will be able to not only easily find your site but they’ll also be visiting your site on a more regular basis, allowing the potential for more leads to convert to high-quality patients.
Marketing to New Patients: Get Involved on Social Media
Because we live in a digital era, you can only imagine where most of your patients “hang out”... on social media, of course! Potential patients now have access to your practice at the palm of their hands. Now, the thing about social media is that you have you stay current with it. You need to consistently be posting informative videos, highlights about your staff, and most importantly, posting about the services you offer. Not only that but the American Association of Endodontists suggests utilizing Facebook social media marketing.
You can even take the approach and ask if anyone has experienced certain symptoms and if they have, you and your highly trained staff will be able to provide relief from the discomforts they’re experiencing. The honest truth of the matter is that people just need to be educated on the services you provide. If your main focus is dental crowns, consider giving some kind of deal on them… people love getting deals.