It can be very frustrating for dentists and other practice owners when people aren’t responding to or engaging with your marketing efforts. You may write an article, send out an email campaign, or post on social media just for nothing to come of it.
There are several reasons this may be happening. Either your message is a little off, you’re using incorrect channels, or perhaps you’re not following best practices. This is usually the case when it comes to email marketing.
INCREASING PATIENT ENGAGEMENT
When you’re writing an email to a friend or colleague, it’s a simple as writing the email and pressing send! However, when you’re marketing to your dental patients, there are a few more things to consider first. For example, consider the following:
- Is your content concise, browsable, and easy to read on many devices?
- Are your subject lines enticing enough for patients to click on them?
- Does your content include a clear call-to-action regarding dental care?
If the answer to any of these questions is “no,” you may have found your problem. Luckily, there are plenty of opportunities to bring in new patients with an email marketing campaign. Announce an upcoming event, offer discounts or specials, or start up a contest or prize offered to those who book appointments for cleanings.
If your email marketing efforts are failing, it might be time to contact Pro Dental Designs for help! We’ve assisted countless dentists with successful marketing campaigns and dental websites drawing in new patients and retaining current ones. For more information, give us a call today!