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Ken Newhouse
Ken Newhouse

135 - Reason #5 That Patients Engage In Positive Word Of Mouth Is Because It Helps Them Feel Connected To The Group

135 - Reason #5 That Patients Engage In Positive Word Of Mouth Is Because It Helps Them Feel Connected To The Group

11/7/2018 11:23:45 AM   |   Comments: 0   |   Views: 42
The desire to be a part of a group is one of the most powerful human emotions. 

We want very badly to be connected.  

Talking about products & services is one way we achieve that connection.

Our clothes, our cars, where we shop and the Dentist we see are ways we show who we are. 

We share a bond with people who like the same teams or bands that we do, and we feel a similar connection with those who like the same cars, clothes, teams and (you guessed it) ... the same Dentist! 

The passion generated by being in a group of enthusiasts translates very easily into word of mouth.



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