The Jameson Files
The Jameson Files
The Jameson Files is a podcast that features interviews with inspirational leaders in the field of dentistry. The name "The Jameson Files" is a throwback to a dental journal column written by Dr. John Jameson.
Jameson Management and Marketing

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Episode 132: Is My Dental Practice Ready for Medical Billing?
Laurie Owens: So I started out working for Dr. Michael Cohen and, as most people know, Dr. Cohen is the epitome of continuing education. So within two weeks of being hired, and with no dental experience, I  was going to a CE course on bacteremia. And I sat next to our hygienist, Elizabeth, and...  Read More
The Jameson Files 131 - Laura Jamison: Dental Insurance PPOs - How to Get Ahead of the Curve
"The primary interest in joining the PPO was to bring in new patients. Well, what type of patients are you bringing in? Only the patients that want what the insurance will cover. Worse yet, you have reductions. So the end result is that the insurance companies are reducing their fees by 35% to...  Read More
The Jameson Files 130 - Nate Porter: 3 Mistakes to Avoid with Your Dental Website in 2021
"Google's algorithm always goes by what's best for the user. So you don't have to be a scientist or researcher to know, you just have to think about things from a patient's experience. And it makes sense, if you logically think about it, that if a brand new visitor comes to your website as a...  Read More
Categories: Marketing
The Jameson Files 129 - Dr. Todd Christy: How Social Media Matters for your Dental Practice Presence
"We try to have a blend of not only the clinical side, but also really connecting with our patients. I've learned over the last few years the importance of looking at what the culture is of our practice. When we went too far with clinical stuff, it got a little bit too boring. because one thing...  Read More
Categories: Marketing
The Jameson Files 128 - Eric Pook: Lease Negotiation. Can You Have Your Cake & Eat It, Too?
So what we've seen after all of the setbacks with COVID is a big shift of doctors saying, “Next time around, I'm definitely going to make sure my lease is properly structured. I'm going to get what I feel are fair financial terms and business terms, because, heaven forbid something happens like...  Read More
The Jameson Files 127 - Dru Halverson - High-Performing Hygiene - What Takes You From Good to Great?
Carrie and Dru discuss questions like: How do we do this more effectively? more efficiently? How do we become more productive in the hygiene departments of our practices? How do we engage our hygiene team at another level to help us with the overall patient experience and relationship with us? ...  Read More
The Jameson Files 126 - Dr. Chad Duplantis:  How Going Digital Can Change your Dental World
"What we’re finding is that when patients have a great experience (and I think technology is a big part of the experience in our practice), they’re telling other people. And so, yeah, when, when, when you have a great experience, you want to share that with other people. I believe technology is...  Read More
The Jameson Files 125 - Amy Logan: Customer Service Musts for Your Practice
"Our patients value people that are delivering service and understanding. They want the person on the other end of the phone or the other end of the app to recognize them as someone with real thoughts, real emotions. So it's all about people. People working with people. Humans relating to each...  Read More
The Jameson Files 124 - Cathy Jameson: STRESSED OUT! How to Reset and Start Managing your Stress
"One of the first things that each of us needs to do is to stop and identify what causes stress for us. Once you've identified what's causing stress, the next step is finding ways to resolve that." Listen to Episode 124: Start Managing Your Stress For full details and show notes go to the .    Read More
The Jameson Files 123 - Dr. Madow: Dumb Things That Smart Dentists Do
"I'm thinking, wow, these are all dumb things that I've done. I've done them all. So why not call this this new course we're putting together 'dumb things that smart dentists do.' You know, that would resonate with everyone cause we've all done them. So let's talk about the first dumb thing." ...  Read More
The Jameson Files 122 - Dr. Mark Hyman: Fired Up! Keeping a Team Motivated to Do the Good, Hard Work
"Dr. Hyman walks through creating a practice culture that emphasized taking initiative and providing the absolute best experience for all of his patients. He talks about overcoming team struggles to stay motivated, and how to successfully delegate responsibilities to his team." Listen to Episode...  Read More
The Jameson Files 121 - Plotting Your Course for the Year to Come
"Ask yourself, “What have struggled with over the years when it comes to consistency in goal setting, goal accomplishment and seeing progress toward my vision over the years?” We’re often stuck on what goals and actions to set for ourselves. We are uncertain on how big or small our goals should...  Read More
The Jameson Files 120 - Are You Managing Insurance or Is Insurance Managing You?
  "I was always worried the patient wasn't going to like what I was saying. And there was a big click that happened one day when I realized this is not about me. The patient is hearing what I'm saying and then thinking, “Okay, I need to maybe move some money around or maybe I can't afford to do...  Read More
The Jameson Files 119 - More of That! Growing Your Ideal Patient Base by Referrals
"Our hygienist's secret? She wrote out how she ideally would want to say it and put it on a post-it note and stuck it on her steering wheel. So driving to work every morning, she practiced the verbal skills that she needed to effectively ask and comfortably ask for referrals. That practice in...  Read More
The Jameson Files 118 - Your Hiring and Firing Process for Your Dental Team
"One of the legal traps we see is accidentally treating your candidates differently because you don't have a set process, which the legal term for that is discrimination. I mean, it's, it's usually not on purpose. but subjecting one candidate to an extra step, like a background check or a drug...  Read More
The Jameson Files 117 - Marketing: Are You Putting in the Work to Build the Value?
"The three things that I always think about with regard to this is: First, the strongest new patient is a referral. So if your existing patients are having a good experience, your chance of attracting new patients is much better. Second, is the patient experience consistent for them across the...  Read More
Categories: Marketing
The Jameson Files 116: Marketing - Where do I even begin?
"Just as an example, those who stuck with marketing through COVID, if I take the first half of the year as a whole, the daily production of those clients was 138% higher than our non-marketing clients, but through COVID they were 241% higher. So they did better overall, but they did way better...  Read More
Categories: Marketing
The Jameson Files 115: Scheduling - Are You Preparing for Feast or Famine?
"Learn these skills. Do the work. And that will help you fill your schedule for the future. Having a really great move forward list is going to help you and using your patient communication softwares in a different way, in a more effective and personalized way is going to help you as well. If you...  Read More
The Jameson Files 114: Rebuild Your Systems and Practice After COVID
"So the question is, where are you feeling fatigued and where can we, as practice leaders, re-shift and refocus to get back on track and continue to build and grow together. So some areas of focus that we're starting to uncover with our clients, I thought could be helpful for all of you, for us,...  Read More
The Jameson Files 113: Growing a Multi-Disciplinary Dental Practice as a Husband and Wife Team
Dr. Meadows' Jameson Coach encouraged him to share his goals with his team. The results were a little scary at first, some people on his team weren't on board with the goals. Some team members even left the practice. In this podcast Dr. Meadows shares about that journey toward sharing and pursuing...  Read More
The Jameson Files 112 Pursuing your Vision and Values in Dentistry with Dr Ashly Cothern
"I feel like it's a calling—that we're not just in dentistry. We have the opportunity to sit down with people face to face. It's in a very different atmosphere. As we all know. A lot of people don't like going to the dentist. They're fearful, whether it's a past experience or finances or time or...  Read More
The Jameson Files 111 - Dr Maurice Miles: The Journey to My Ideal Practice
"Here's what I tell people. The best investment you can make is in yourself. If you don't believe in yourself, it doesn't matter what anybody else tells you." Episode 111: The Journey to My Ideal Practice For full details and show notes go to the .  Read More
The Jameson Files 110 [FAQs] What Are Your Practice Performance Metrics?
"You need to have 80 to 85 percent of your active patient base involved in hygiene retention. And that system needs to be working all the time. And then the treatment retention needs to be 80 to 85 percent acceptance. Systems are really important to those KPIs we're talking about. -  Dru...  Read More
The Jameson Files 109 - Mastering Patient Communication with Dr. Shannon Maddox
"So I want to talk a little bit about communication skills from the doctor-patient relationship. It's obvious to me that you have made that a priority for you professionally. How have you managed to develop that? I know some of it is is a gift that you have. But I've come to your office and...  Read More
The Jameson Files 108: Dental Marketing with Nate Porter
"Here at Jameson our approach is based upon your experience in marketing over the past decade in your continuous study and curiosity of marketing. So I’m just thrilled to have some time to let you share some of your key takeaways." -  Carrie Webber Listen to The Jameson Files 108 - Marketing ...  Read More
Categories: Marketing
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