What to Post: 25 Essential Social Media Posts

Dr. John Syrbu, What to Post: 25 Essential Social Media Posts
Speaker: Dr. John Syrbu
CE Credits: 1.5
Format: MP4 Video
Most dentists know that social media marketing is important, but often fall short of effectively producing quality and consistent content. In this course, Dr. Syrbu provides 25 essential social media ...more
  • Running Time: 1 hour
  • Released: 1/17/2018
  • Expiration Date: 11/20/2020
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CE Details
Credit Details
This electronically delivered self-instructional program is designated for 1.5 hours of CE credit by Farran Media.
AGD Code: 550.

The fee to view this course is $36. This cost includes the fee to take the exam and claim your CE credits.

Synopsis:
Your patients are on Facebook. Are you? Social media marketing is not only here to stay, but it continues to expand its reach and use within dentistry. Where your patient’s eyes, ears and attention are is where your marketing efforts should be focused. And today, that’s social media.

While social media is an evolving medium, the need to produce quality and consistent content has been a hallmark of successful social media since day one. With a brief introduction to get in the right mindset, Dr. Syrbu discusses 25 essential posts that every office should be using with examples from practices around the country. A method to coordinate and organize your social media efforts is also touched upon through the use of a social media calendar.


Description of Speaker:
John Syrbu is a dentist, author and illustrator. His most recent book, Practical Social Media for Dentists discusses social media marketing techniques and provides 50 posts every office should be taking advantage of. Dr. Syrbu also created Dental Art & Humor, a Facebook page featuring his illustrations and other entertaining dental media, as well as a monthly feature in the “Humor with Bite” section of Dentaltown magazine.

Educational Objectives:
Upon completion of this course, participants should be able to achieve the following:
  • Appreciate the power and unique opportunities social media offers
  • Apply social media within their overall marketing strategy.
  • Understand general characteristics of successful social media content
  • Produce quality and consistent content with examples from other offices.
  • Develop and implement the use of a social media marketing calendar.

Disclosure:
The lecturer declares that neither he nor any member of his family have a financial interest/arrangement or affiliation with any commercial entities nor have been paid directly by dentists and other health professionals within the field of dentistry or health care.

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CE Policies
American General Dentistry (AGD), Program Approval for Continuing Education (PACE) approved, FAGD / MAGD CreditApproved PACE Program Provider
FAGD / MAGD Credit
Approval does not imply acceptance by a state or
provincial board of dentistry or AGD endorsement.
1/1/2016 to 12/31/2018
Provider ID# 304396
American Dental Association (ADA), Continuing Education Recognition Program (CERP) provider
Farran Media is an ADA CERP Recognized Provider.
ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual courses or instructors, nor does it imply acceptance of credit hours by boards of dentistry.
This activity meets the educational criteria required for verifiable Continuing Professional Development under the General Dental Council Lifelong Learning scheme and represents 1.5 hours of verifiable CPD.

Legal Disclaimer:
The CE provider (Farran Media) uses reasonable care in selecting and providing content that is accurate. The CE provider, however, does not independently verify the content or materials. The CE provider does not represent that the instructional materials are error-free or that the content or materials are comprehensive. Any opinions expressed in the materials are those of the author of the materials and not the CE provider. Completing one or more continuing education courses does not provide sufficient information to qualify the participant as an expert in the field related to the course topic or in any specific technique or procedure. The instructional materials are intended to supplement, but are not a substitute for, the knowledge, expertise, skill and judgment of a trained health care professional.

Licensure:
Continuing education credits issued for completion of online CE courses may not apply toward license renewal in all licensing jurisdictions. It is the responsibility of each registrant to verify the CE requirements of his/her licensing or regulatory agency.

Computer Requirements:
Click here to see a list of computer requirements before taking the course.

State CE Requirements:
Click Here for CE requirements by state. Please note that this information is current as of the time of listing. This information is subject to change at any time from the state boards. For the most up-to-date information, please contact your state board directly.

Refund Policy
There are no refunds for Online CE courses. Please contact technical support if you run into technical difficulty.

For any questions, please contact Howard Goldstein, DMD, Director of Continuing Education at hogo@dentaltown.com
To reap the full benefits of this CE course, the presenters (Howie Horrocks and Mark Dilatush) have agreed to create a marketing plan specifically tailored to your practice and your specific market area. Having your marketing plan printed and open while you view the course material, will greatly individualize your learning experience.

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