by Benjamin Lund, Editor,
Dentaltown Magazine chats with Rohit Joshi, CEO of Brightsquid Dental Link. We learn what the company is all about and the
reasons why you should know about it.
First of all, what is your background in dentistry?
Joshi: I have always had a passion for technology that
enables effective communication. My first connection to
Dentistry came 25 years ago when I completed part of my
master's degree in the Faculty of Dentistry at the University of
Toronto. After subsequently finishing a degree in law, I spent
many years leading technology companies in Canada and the
USA. Four years ago I met a few other passionate individuals
who felt like I could help solve some significant communication
problems in the dental industry. Since then, I've been
immersed in dentistry, bringing my experience in science, law
and technology to Brightsquid Dental Link.
Tell me about Brightsquid, and what you provide
Joshi: Brightsquid Dental Link formed out of the need
for collaboration and the compliant sharing of private patient
data in dentistry. Brightsquid works with practice management
systems and lab management systems to provide a
secure location to share patient information between dentists,
specialists and dental labs.
By creating an online patient record, dental professionals
can securely share, manage and monitor private patient information.
Brightsquid Dental Link was released commercially
in January 2012 and already has more than 1,500 users in
nine countries around the world.
Brightsquid was designed specifically for the dental industry,
to provide simplified solutions and practical tools to keep
the dental team informed. Features include:
- The ability to securely share and view patient data
including prescriptions, photos, digital imaging files,
STL, 3D files and more. Brightsquid Dental Link
meets or exceeds HIPAA, HITECH and PIPEDA
requirements regarding the electronic transmission and
storage of private health information.
- Secure storage and archiving of health records in one
central location. Improved consistency and accuracy of
practice and lab records.
- Increase in quality and ease of communication between
the specialists, dentists and labs. Users receive automatic notifications/status reports and can monitor and
track laboratory requisitions.
What is the philosophy at Brightsquid?
Joshi: We have a deep-seated belief that we can make the
lives of dentists, specialists, labs and patients better through
secure and compliant collaboration. We see multiple organizations
relying on shared information stored on our system,
resulting in better patient treatment. We're excited to see early
indications of this with our dedicated users and their testimonials
on how they are relying on Brightsquid Dental Link.
What would you consider to be the "best kept
secret" about Brightsquid?
Joshi: Secure-Mail is the "best kept secret" at Brightsquid.
It works just like any web mail system, but it ensures compliance
with HIPAA, HITECH and PIPEDA laws. With fines
and lawsuits starting to target smaller organizations, we see
concern growing around patient privacy in dental organizations.
Common tools such as Outlook, Gmail and Dropbox
used for patient information sharing are not compliant with
patient privacy laws. Part of our role is to take the compliance
headache and concern away for dental organizations.
Simply put, Secure-Mail is our e-mail system designed to
enable dentists, specialists and labs to easily and safely share
private patient information; it works just like e-mail with an
important distinction – all communications meet compliance
How can a dental practice begin working with you?
Joshi: For as little as $39.99/month dentists can get a
subscription to Brightsquid Dental Link with full access to
Secure-Mail, the Brightsquid Image Studio and more. Visit
www.brightsquid.com, e-mail firstname.lastname@example.org or
call 800-238-6503 for more information.
What kind of service can dentists expect when
they pick up the phone and call you?
Joshi: Mark Eyre, our director of customer operations, and
his staff of committed representatives are dedicated to your care.
Simply call us or e-mail email@example.com.