BulletProof Dental Practice podcast

A weekly podcast by Dr. Peter Boulden and Dr. Craig Spodak, designed to help you grow your practice through two pillars of success; Systems and Marketing

Blog By:
kelston

Bulletproof Dental Practice Podcast Episode 69

Hosts: Dr. Peter Boulden & Dr. Craig Spodak

Key Takeaways:

    
• ·            A     lot of general dentistry practices see a slump in the summertime. Kids are off     school so parents focus more on their dental care. 
    
• ·            Dr.     Boulden predicts what is done in March will predict business for April, May,     and June. 
    
• ·            Cycles     happen and they are normal. 
    
• ·            Oral     surgeons tend to have busy months, so take advantage of those procedures.
    
• ·            During     downturns pay attention to pre-appointment rates. What % of your patients are     leaving with another appointment scheduled? If you’re in the 90% range you have     an iconic practice. 
    
• ·            Pre-appointment     rates have the highest correlated number for profitability and overall practice     size. 
    
• ·            Have     your providers with high pre-appointment rates train those who are lower on how     they do it.
    
• ·            Also     look at your revenue per patient and work on growing that number. 
    
• ·            Focus     on the # of visits, avg production per patient per visit, and profit rate.
    
• ·            Only     11% of what can be maximized on dental insurance is being used. 
    
• ·            Marketing     isn’t print ads anymore; it’s influencer marketing, spending on patients,     social media, etc. Focus your dollars on where people’s attention is.
    
• ·            Today     it takes about 20 impressions of an ad before people choose to act. 
    
• ·            Influencer     marketing is currently very low-priced attention. 
    
• ·            Authentic     testimonial videos are GOLD.
    
• ·            Videos     don’t have to be super-well produced. People respect unpolished testimonials     and often weight them as more authentic. 
    
• ·            Find     a dental advocate who wants success for you. Bounce your ideas off them and     share tips and tricks. 
    
•  

References:

Dental Intel

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Tweetables:

Use pain as a motivator. – Dr. Craig Spodak

You get what you focus on. – Dr. Peter Boulden

Influence is the difference. – Dr. Craig Spodak