Dental Marketing Mastery with Howie and Mark
Dental Marketing Mastery with Howie and Mark
In Dental Marketing Mastery, Howard Horrocks and Mark Dilatush discuss the ins and outs of dental marketing they have learned over the past 27 years.
Blog By:
Mark D
Mark D

#98: Top 10 Ways to Destroy Your Advertising Results Part 2 (#4, 5, & 6)

#98: Top 10 Ways to Destroy Your Advertising Results Part 2 (#4, 5, & 6)

4/27/2018 4:00:00 AM   |   Comments: 0   |   Views: 136
We continue our discussion of the top 10 ways to destroy your advertising results in part 2! In this episode, we discuss treating your practice like a business, budgeting, allocating marketing responsibilities, and market demographics.

#98: Top 10 Ways to Destroy Your Advertising Results Part 2


Join our Facebook Group: https://goo.gl/MrPhPq
Download: https://goo.gl/mcJjwr 
Follow us on iTunes: https://goo.gl/52VAzp
Follow us on Stitcher: https://goo.gl/kZKNoM

#4 Not Treating the Practice Like A Business

-Not having a budget
-What percentage of your practice revenue should go into marketing?
-Budgets: spending limitation, NOT a promissory note
-Not being consistent with marketing

#5 Having Multiple Companies Handle Your Marketing

-Which assets belong to who?
-Having 5 companies for your marketing?
-Online scheduling, reputation management
-Driving yourself crazy!
-Not working thematically

#6 Promoting to the Wrong Half of the Market

-Defining the right half of the market
-Short-term patients vs. long term patients
-The difference between a shopper and good quality
-Getting caught in the volume game
-Kissing a lot of frogs to find a prince
-Becoming the “cheap dentist” in town
-Competing with corporate offices
You must be logged in to view comments.
Total Blog Activity
997
Total Bloggers
13,451
Total Blog Posts
4,671
Total Podcasts
1,788
Total Videos
Sponsors
Townie Perks
Townie® Poll
Have you ever switched practice management platforms for your practice?
  
Sally Gross, Member Services Specialist
Phone: +1-480-445-9710
Email: sally@farranmedia.com
©2024 Dentaltown, a division of Farran Media • All Rights Reserved
9633 S. 48th Street Suite 200 • Phoenix, AZ 85044 • Phone:+1-480-598-0001 • Fax:+1-480-598-3450