Here we go again...
Facebook has once again changed it's algorithm...which determines what people see in their news feeds. Facebook has stated that they will start to give priority to posts from friends and family, and place them at the top of news feeds. They've also stated that they want to make sure that users are getting informative and entertaining content..
You might be wondering how this impacts the dental industry...Well here's the low-down...Gone are the days when you can post non-engaging, stock content on your Facebook page and expect it to be seen. Now it takes creating SHARABLE content...AND...Embracing Facebook ADS....
I'm super excited about the algorithm changes because the PAID ADVERTISING platform has gotten really good...Now you can create ads which can be seen in the news feeds of people who have visited your website, or specific pages of your website...You can do Facebook Live streaming about a particular service that you provide, and retarget the same people that watched your video with Facebook ads that drive them to take action and come in for that service...Even better, you can create video ads now for as low as $.01 to get your message in front of your ideal new patient...
You just can't do that with other forms of paid advertising...
This is truly an exciting time to market your practice....and get your message in front of your ideal new patient...which drives them to take action, schedule an appointment, and start treatment!!!In my practice, we have been able to change thousands of lives of patients who first connected with us on Facebook...They saw our message, and knew that we could help them...
In this video I share my a-ha moment of discovering the POWER of Facebook, as well as share 3 Super Strategies for Succeeding with the new Facebook Algorithm!
Dr. Anissa Holmes, a Dentist and Global leader in Social Media Marketing, teaches dentists and their TEAMS how to build strong cultures, systems, and brands as well as how to use Facebook effectively to maximize their new patient numbers through her online Facebook courses, FB 101 and FBMastery for Dentists.