Many dentists believe that in order to grow their patient base, they need to spend a lot of money. Some spend thousands of dollars on expensive yellow page and newspaper ads hoping that they will get results. The fact is, unless you test and measure, your advertisment spend may be just an expense.
We have tested and measured, and have realized that there are actully specific strategies which can provide a massive number of new patients, with little or no investment.
- A Unique Office Culture- Our "Think Big and Have Fun" Company Culture allows us to focus on Delivering WOW in every area, from On time Appointments, to Quality of Dental Work, to Wow Experiences. We are passionate about what we do and what we deliver.
- Social Media- By sharing and growing our Social Media presence through Facebook and Instagram, prospective patients are constantly seeing 5 Star Reviews and testimonials. Typically 40% of our New Patients come from Social Media.
- Strategic Alliances- Through partnering with companies who have the same target audience, we are able to create a win for both businesses and our customers. $50.00 Gift Cards were provided to a local Day Spa and Optical. They presented our Gift Card to their customer after they purchased a specific package or spent a certain amount.
- Host Beneficiares- This 1 Strategy has been HUGE! How it works is that you make a new patient offer to other businesses that they can share with their TEAM and team's families. We offered 50% off New Patient Cleanings to a Leading Bank, Investment Brokerage Firm, Bakery, and Small Business Association. We had to hire an additional hygienist to serve all of the new patients!
- Create Raving Fans- This strategy means the most to us. It means that we have "WOWed" our existing patients. It means that our patients were so blown away with our service that they can't stop talking about us. But don't stop there. Make sure you, your hygienist, and your front desk team member ask the patient "How was your experience today?" When they say amazing (written systems help you to get there), ask them for a Video Testimonial. This can be shared on your YouTube Channel, as well as on Facebook and Instagram.
The most interesting thing is that ALL of these new patients have been "Wowed". They appreciate our On Time Guarantee, are thrilled with the Quality and Consistency of their Dental Work, and are LOVING the WOW's of complimentary arm and hand massages, iPads and bluetooth headphones to take away the sound, blue mountain coffee, freshly baked plantain tarts, and toothbrushes in the bathroom.
Dr. Anissa Holmes, a Global leader in Social Media Marketing, and the owner of Jamaica Cosmetic Dental Service, is a Pioneer in the area of Cosmetic and Family Dentistry. She is constantly using innovative ways to reach out to patients to break down fear that many have when going to the dentist. Dr. Holmes, through her blog Delivering WOW, shares tips for designing a unique practice culture to deliver a "Wow" patient experience every time, strategies to triple new patient numbers, and well as strategies to build an amazing team.