Dentaltown Magazine - June 2012

Articles
Howard Farran, DDS, MAGD, MBA, DICOI; Publisher, Dentaltown Magazine
Each month, Dr. Howard Farran, publisher of Dentaltown Magazine, shares his unique insights about the dental profession. This month, he weighs in on the amalgam versus composite debate, encouraging dentists to ditch the all-or-nothing mentality.
Thomas Giacobbi, DDS, FAGD, Editorial Director, Dentaltown Magazine
Dentaltown Magazine Editorial Director Dr. Thomas Giacobbi suggests a few books for your summer reading list.
by Dr. Donald J. Coluzzi
The use of dental lasers by practitioners in the United States has some governance, and you might be surprised at some of the language in your own Dental Practice Act.
by Benjamin Lund, Editor, Dentaltown Magazine
Helping Hands
by Dr. Douglas Carlsen
What separates financial matrimonial cheer from calamity?
by Garrett Gunderson
In this assessment, readers identify their financial blind spots through questions and short explanations presented with their protection and production components.
by Chris Mullins
The author shares techniques you can use to ensure your positive message of dental health is being heard.
by Rachel Mele
Mele introduces best practices for Facebook business pages to drive up “Likes” and grow your practice’s online presence.
by Lance McCollough
Since the Yellow Pages is no longer relevant, McCollough explains where you should be focusing your marketing efforts online.
by Benjamin Lund
Learn how and why Ultradent and Triodent have joined forces.
by Dr. Karl Leinfelder
Bonding to tooth structure has been a long-term objective for both researchers and manufacturers. This CE course enlightens us about bonding mechanisms, types of dentin bonding agents, incomplete hybridization, post-operative sensitivity and more.
Hygiene & Prevention
by Trisha O’Hehir, RDH, MS Editorial Director, Hygienetown
Sales and Marketing
• Health Benefits of Xylitol Recognized by AAPD
• Xylitol Prevents Transmission of Bacteria from Mother to Child
• Oral Probiotics Reduce Cariogenic Bacteria in Children
• Oral Probiotics and Experimental Gingivitis
• Comparison of Water Flosser and Air Floss
• Tongue Cleaning Reduces Bad Breath
by Trisha E. O’Hehir, RDH, MS
Communicating with Sound Bites
Need some fresh new ideas for marketing a practice? Check out these successful strategies tested out by other Townies.
In This Issue
Online features for the month of June
by Howard M. Goldstein, DMD, Director of Continuing Education
What’s New in Continuing Education?
A Technology Platform for Digital Practices
Message Boards
Research, questions and more research go into your product decisions. Check out what others have discovered when making purchases.
Patient came in with a broken tooth and brushed off the idea of outside financing. This Townie wants to know, how do other dentists handle this kind of situation?

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Townie® Poll
Who or what do you turn to for most financial advice regarding your practice?
  
Sally Gross, Member Services Specialist
Phone: +1-480-445-9710
Email: sally@farranmedia.com
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