by Thomas Giacobbi, DDS, FAGD, Editorial Director, Dentaltown Magazine
Dentists are worrywarts by nature. Every mouth that
opens may contain a problem that we cannot fix, or at
the very least, something that will cause our neck to hurt.
I think it starts in dental school when we are worried
about our grades, clinical skills, clinical requirements and
the list continues. Once we graduate from dental school,
we worry about where to work, when to start a practice
and worst of all: was dentistry the right choice?
Here are a few big issues that often get more
attention than they deserve:
Dental Health Aid Therapists
This strange title is often described as the dental version
of a physician’s assistant in medicine. The threat that
worries many dentists is the fear that these DHAT will
invade the suburbs and do our work for half the fee. If
you live in an area where your patients lack basic appreciation
for your care, skill and judgment, it’s time to pack
the house and move. The DHAT are a cross between a
hygienist and a really smart dental assistant; their geographical
target is anyplace where a dentist is unwilling
to practice. Their socioeconomic target is a population of
patients that are uninsured, receiving some form of
Medicaid or too poor to afford routine care. If DHAT
are keeping you up at night, consider a move to Alaska
or start accepting your state’s version of Medicaid.
Independent Hygiene
This is a concept that never really got off the
ground, in my opinion, and yet I have seen dentists
wring their hands over the possibility of a hygienist
opening their own office down the proverbial street. I
say, go ahead. First, if I extracted the hygiene portion of
my practice and tried to make it a business, it would be
very tough. The overhead could be
very low as in some of the independent
practices in Colorado, but
the uncertainty and marketing
requirements would be a big hill to
climb when generations of patients
have been raised on the one-stop
shopping model of dentistry.
Second, dentists worry that without hygiene their
practices will suffer financially, but I’m here to say
that your general dentistry practice would immediately
become a specialist office. Your overhead would
be lower with fewer employees and your time would
be 100 percent focused on the procedures that currently
pay your bills. Just because the hygienist
moved down the street doesn’t mean the patients will
stop getting cavities, cracked teeth and tooth loss
from periodontal disease.
Corporate Dentistry
I think this worry exists for many dentists because
they believe that so-called corporate dentistry is something
new. They worry that one day there will be a dental
office next to the McDonald’s on every corner in
America. That’s already a reality where I live in Arizona
but not worry worthy in my opinion. I would recommend
that you read: Painless Parker: A Dental
Renegade’s Fight to Make Advertising “Ethical” by
Arden G. Christen and Peter M. Pronych, or at least read
my column in the November 2013 issue of Dentaltown
Magazine to understand why corporate dentistry is
nearly as old as our profession. I believe the difference
today is two-fold: you have big money that is moving the
business of dentistry from cottage industry to Wall
Street, and new graduates with such crushing levels of
debt that they can’t afford to finance a practice purchase
right out of school. Rest assured, you can be competitive
because dentistry is a local service and you are not constrained
by a massive group of middle management that
must be paid but cannot produce dentistry. Corporate
dentistry and mega-group practices will not disappear. It
is simply a different business model.
If any of these issues have been getting under
your skin, I sincerely hope you will sleep better
tonight knowing that you are still a very valuable
member of society. On the other hand, if you vehemently
disagree with any of my opinions, please
share your comments online. After all, discussion
and debate are our goals. You can follow me on
Twitter: @ddsTom.
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