by Rhonda R. Savage, DDS
Fresh from dental school, in my crisp U.S. Navy uniform, I quickly
learned how little I knew about leadership, communication and
managing people. Then I went on to private practice, only to experience
the pain of learning from mistakes again and again. From
these mistakes and a career of experience, I have learned the skills I believe are crucial to leadership in a dental practice, and I'd like to share them with you herein.
1. Learn from Mistakes
The first rule of leadership is when you make a mistake,
learn from it and move on – as gracefully as possible. Allow
your staff to do the same thing, because if you or they are
not making mistakes, no one is learning. Learning is hard
and uncomfortable, but the ability to learn and experience
discomfort is one of the key ways to motivate your team
and yourself.
A life well lived includes some level of discomfort. If
you’re completely comfortable, you’re probably not learning.
As you grow into the new skill or challenge, the discomfort
eases. When you no longer feel any discomfort
though, it’s time to take on the next challenge. This learning
process is what keeps us motivated and excited in the field
of dentistry.
Nobody (including you) is perfect. With this in mind,
it’s important to not accept poor performance or deliberate
misbehavior either. Learn how to forgive an honest mistake.
Verbally give your team members permission
to make mistakes, while
simultaneously training them.
2. Offer Daily Coaching
Daily coaching is critically important.
This is true if you’re a military
dentist, an associate or an owner dentist.
Begin by being clear about your
intention and expressing it to the person
who needs coaching. Let your staff
know what they’re doing well, but also
clearly define what you need.
Explain your coaching intentions at a total team meeting.
Let them know that coaching is a two-way street. This means
that as a leader, you will earn their respect if you are willing
to listen to constructive criticism without getting angry or
having your feelings hurt. Your practice is not a democracy,
but you need to hear from your team the things that need to
change in order to grow your practice.
Coaching doesn’t have to consume every minute of your
time. Make a commitment to talk to your staff for two minutes
a day or every other day. This will ensure, especially
with the front office staff, that they feel connected to you
even though you’re not working directly with them.
3. Say “Thank You”
Staff (employees) need to know why they’re doing
something significant and also, that what they do matters!
Money is important, but number-one on a team member’s
list is praise and appreciation. This doesn’t mean artificial
flattery or insincerity (or worse yet, sarcasm). Praise is best
when it’s timely, specific and genuine. Slapping someone on
the shoulder and saying, “Great job” has little meaning and can be taken the wrong way. Say thank you when you hand
them their paychecks – after all, they did earn it.
4. Provide Motivation for Hard Work
When asked about a bonus structure by your staff for
their hard work, you might reply, “You get to keep your job!”
True, but this statement will not motivate your team to do
more for you! Bonus plans can be motivational, but can also
be fraught with problems. Bonus is “extra pay for extra effort”
and should not be undertaken if the practice isn’t healthy. In
addition, bonuses should be earned, not expected. Contact
me at rhonda@milesglobal.net for a complimentary copy of
our bonus plan methods.
If your bottom line or percentages of overhead are out of
whack, don’t start a bonus plan. Instead, ask your team to
create a wish list of benefits that you can add to as the bottom
line improves; let them know what they need to accomplish
and many times, they will surprise you!
5. Establish a Formal
Review Process
Use the formal review process as a
goal-setting session and then give
timely feedback. You’ll need a performance-
tracking mechanism. An
annual review should be a minimum
requirement for an office. I recommend
you consider half-yearly reviews,
or quarterly reviews.
Break up the review process by
having the reviews in the anniversary
month of the employee’s hiring date. No reviews in your
office? I’ve visited some offices where they’ve never had a
review or regular staff meetings. The only time the team
hears from the doctor is if they’re all in trouble. If this is the
case, staff will dread any kind of meeting.
A well-done performance review is motivational. The
staff member should never be surprised by your feelings or
thoughts regarding his or her performance, behavior or
attitude. Instead, you should make certain that your team
member knows daily what he or she needs to change.
For a well-done, motivational performance review, have
the team member fill out a review form; the doctor (and
office manager) should fill out the same form. Even if you
have an office manager, you still need to be involved in the
review process. Your employees will feel motivated and
appreciated when they know they’ll have a chance to talk
with you regularly about performance and goals.
6. Be Approachable
Team meetings improve communication. A well-run team
meeting has parameters and boundaries, as well as clearly defined expectations regarding behavior. A productive team
meeting is organized, has an agenda, has different facilitators
on a rotational basis and is interesting and fun!
Team members, including the doctor, must be present –
not just physically. Choose your attitude and come with one
or two positive suggestions for change. The meeting will
not be a gripe session. The format should be interesting;
changing the topics on a regular basis to include office
goals, statistics on the health of the practice, areas of concern,
what’s going well and team training.
7. Keep Staff In the Know
No one wants to work in an information
void. When employees, coworkers
or enlisted personnel know
how they’re doing, and can see the
results of their work, they will be
more inclined to work harder. Do not
surprise employees. Involve them in the
decision making process whenever
possible. Meet often. Staff meetings
are so important for both team morale
and communication.
8. Be Consistent
You can build motivation on a foundation of trust. Trust
and respect are earned with consistent behavior and clearly
defined expectations. Sit down and draft a list of your expectations
and office protocol. Perhaps you already have this
defined in an Office Policy Manual. If so, dust off your
office manual and review it.
Doctors and office managers need to be held at a higher
standard when it comes to consistency. Every person should
be held accountable to the office standards. If one person or
more are allowed to get away with poor behavior or if
favoritism exists, you’ll either lose the respect of other team
members or other team members will begin to act like the
poorly behaved person.
9. Don’t Micromanage
Micromanagement will drive down morale. People give up.
They say to themselves, “Why should I bother? She’s just going
to do it again anyway. I can’t ever do it well enough for her.”
Resentment and frustration build. Staff turnover will exist.
Instead of micromanaging, review the guidelines of the project
with the employee to whom it has been assigned. Allow the
other person to give input. Set dates to check in and review the
progress. Put these dates on a calendar with reminders; it
is the employee’s responsibility to follow up with you, but
you need a tickler system. Hold the
employee accountable if the person
does not follow through, but be certain
you provide the staff member with the
time needed to complete the task.
10. Act Like a Leader
Doctors are the leaders of their
practices, regardless of whether there
is an office manager or not. This
means the OM reports to the doctor
directly on a regular basis. If you or
your office manager has not had formal
training in facilitating communication,
staff training, the business of the practice or leadership
skill training, I recommend a workshop. Managing, motivating
people, communication, the numbers of the practice
and leadership were not skills I learned in dental school.
Conclusion: Take the gut-wrenching leap toward new
challenges. Be willing to make mistakes, show some vulnerability,
tell the truth and ask your team for their help. Be
willing, as a strong leader, to let your team know that you
need them to make the practice successful. Ask them
for ideas. Let them share issues and concerns. Learn to
work together. Denis Waitley stated it best when he said,
“Learn from the past, set vivid, detailed goals for the future
and live in the only moment of time over which you have
any control: now.”
Author's Bio |
Dr. Rhonda Savage began her career in dentistry as a dental assistant in 1976. After four years of chairside assisting, she took over front office duties for the
next two years. She loved working with patients and decided to become a dentist. Savage graduated with a B.S. in biology, cum laude, from Seattle University
in 1985; she then attended the University of Washington School of Dentistry, graduating in 1989 with multiple honors. Savage went on active duty as a dental
officer in the U.S. Navy during Desert Shield/Desert Storm and was awarded the Navy Achievement Medal, the National Defense Medal and an Expert Pistol
Medal. While in private practice for 16 years, Savage authored many peer-reviewed articles and lectured internationally. She is active in organized dentistry and has represented
the State of Washington as President of the Washington State Dental Association. Savage is the CEO for Miles Global, formerly Linda L. Miles and Associates,
known internationally for dental management and consulting services. She is a noted speaker who lectures on practice management, women’s health issues, periodontal
disease, communication and marketing and zoo dentistry. To speak with Dr. Savage about your practice concerns or to schedule her to speak at your dental society
or study club, please e-mail rhonda@milesglobal.net, or call 877-343-0909. You can also find Rhonda on Dentaltown.com by her display name “rsavage”.
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